Thepointofthispaper is to offerinformation on greenconsumersandthegreenstrategic marketing, whiledescribing how companiescancompete on themarketusingthegreenstrategic marketing. We are all a partofthisdiscussion no matterthecountrythatwe live in, becausewe are all facingthe same problem togetherwhich is therisingpollutionofour planet. Byinefficientlyspendingnaturalresourcesandinsufficiently or incorrectlyrecycling, wehavebecometheEarth’s biggestenemy. Theshareofgreenconsumers on themarket is on the rise but there are stillmanyconsumersthathaven’t yetdecided to takethatstep, which is whyit is important to change thepeople’s conscienceandwarnthemoftheproblemsthatwe are facing. Companieswhich are applyinggreenstrategic marketing intheirbusinesscanhelpsolvethoseproblemswhilestillmanaging to make profit. Thispaperemphasizes how usinggoodsegmentationofthegreenconsumers, targetingthemarketandpositioning, companiescan do businessandmake profit whilealsotakingpartinhelpingprotectourenvironment. Thenumberofcompaniesthat are utilizinggreen marketing is increasing, but that is due to thefactthatthere is alwaysconsumerswhowantthebest for thepeopleandour planet Earth.