Nowadays, when the business world is teeming with competitive and rapidly-growing industries, innovativeness is of crucial importance. If a company wants to maintain its market value and competition, it has to contribute original concepts and ideas to the market; however, time reserved for innovations steadily decreases. Therefore, innovations are both the source of profit and that which ensures the continuous growth of industries. Accordingly, the development of innovative tourist attractions ensures the competitiveness of certain tourist destinations or of an entire tourist region. Tourism has undergone a fundamental change which enabled new tourist attractions to compete with the older ones, which, in most of the cases, have spent all the resources available and have no potential for rationalization left. Hence the need to develop new and original attractions in order to improve tourist offers of certain destinations and regions. It seems that the tourist attractions that do not offer products and services which meet contemporary trends and those which cannot fulfill emotional, social and practical needs of postmodern tourists will slowly disappear from the tourist market in the near future.