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undergraduate thesis
Povezanost segmentacije tržišta i ponašanja potrošača
2018. urn:nbn:hr:137:894980
Stošić, Iva
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Stošić, I. (2018). Povezanost segmentacije tržišta i ponašanja potrošača (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:894980

Stošić, Iva. "Povezanost segmentacije tržišta i ponašanja potrošača." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:894980

Stošić, Iva. "Povezanost segmentacije tržišta i ponašanja potrošača." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:894980

Stošić, I. (2018). 'Povezanost segmentacije tržišta i ponašanja potrošača', Undergraduate thesis, University of Pula, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:894980

Stošić I. Povezanost segmentacije tržišta i ponašanja potrošača [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:137:894980

I. Stošić, "Povezanost segmentacije tržišta i ponašanja potrošača", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:894980

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Metadata
TitlePovezanost segmentacije tržišta i ponašanja potrošača
Title (english)Connection between segmentation and behaviour customer
AuthorIva Stošić
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada odnosi se na analizu povezanosti segmentacije tržišta i ponašanja potrošača. Prema definiciji, segmentacija je strategija osmišljavanja i primjenjivanja različitih marketinških programa kojima se namjerava podmirivati istovjetne potrebe i želje različitih segmenata potrošača. Ponašanje potrošača je relativno mlada znanstvena disciplina koja postaje sve popularnija i od velike je važnosti. Ona u fokusu ima potrošače i njihovo ponašanje u procesu pribavljanja, korištenja i odlaganja proizvoda. Praktični dio rada odnosi se na analizu dvaju tržišnih segmenata, umirovljenika i studenata. U šestom poglavlju ovog rada analizirani su tržišni segmenti umirovljenici i studenti koji su prema mišljenju autorice, dvije vrlo zanimljive, a i mnogobrojne skupine.
Abstract (english)
The topic of this paper relates to the analysis of the relationship between market segmentation and consumer behavior. By definition, segmentation is the strategy of designing and applying different marketing programs that are intended to meet the same needs and desires of different segments of consumers. Consumer behavior is a relatively young scientific discipline that is becoming more and more popular and of great importance. It focuses on consumers and their behavior in the process of obtaining, using, and disposing of products. The practical part of the paper deals with the analysis of two market segments, retired and students. In the sixth chapter of this paper, the market segments are retired and students who, according to the author's opinion, are two very interesting and many groups.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:894980
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-01-06 17:48:07