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master's thesis
Novi mediji u prodaji
2020. urn:nbn:hr:137:212271
Jovanović, Roman
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Jovanović, R. (2020). Novi mediji u prodaji (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:212271

Jovanović, Roman. "Novi mediji u prodaji." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:212271

Jovanović, Roman. "Novi mediji u prodaji." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:212271

Jovanović, R. (2020). 'Novi mediji u prodaji', Master's thesis, University of Pula, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:212271

Jovanović R. Novi mediji u prodaji [Master's thesis]. Pula: University of Pula; 2020 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:137:212271

R. Jovanović, "Novi mediji u prodaji", Master's thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:212271

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Metadata
TitleNovi mediji u prodaji
AuthorRoman Jovanović
MentorErik Ružić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Zbog razvoja tehnologije u današnjem svijetu ne postoji čovjek koji nema informaciju o barem jednoj medijskog platformi. Glavna djelatnost medija je promocija i uz nju vezane aktivnosti te oni često imaju veliki utjecaj na pojedinca, ali i društvo u cjelini. Pojavom interneta uvelike se promijenio način komunikacije, kako u poslovnom, tako i u načinu komunikacije između pojedinaca. Internet se svakim danom sve više razvija, pa je primjena novih medija internetom neophodna. Temom ovog rada nastoji je prikazati kako novi mediji utječu na prodaju iz perspektive prodavača, odnosno iz perspektive kupaca, te koji pravni okvir elektroničkog poslovanja je potrebno poznavati kako bi se prodaja realizirala na zakonit način.
Abstract (english)
Because of the development of technology in today’s world, there is no one who does not have information about at least one media platform. The main activity of the media is advertising and they often have a great impact on the individual, but also on society as a whole. With the advent of the Internet, the way of communication has changed greatly, both in business and in the way of communication between individuals. The Internet is evolving more and more every day, so the application of new media on the Internet is necessary. The topic of this paper is to show how new media affect sales from the perspective of sellers, as well as from the perspective of buyers, and which legal framework of electronic business is necessary to know in order for sales to be realized in a legal way.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:212271
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-09 18:56:34