Today, the most important role of tourism are selective forms of tourism, those forms of tourism which focus on activities or environments that are attractive to a small number of tourists. The desire for new sites, authentic products and experience is part of the motivation for visiting a particular place (the destination). The tourists grow more experienced and more challenging, so there is a demand for non-standard and unusual tourist product. Selective forms of tourism are related to the emergence of new, modern tourists. Modern tourists are no longer interested in 4S (sun, sea, sand, sex), but for 6E (escape, education, ecology, entertainment, excitement, experience). Modern tourists look for something new, never seen or experienced before, something that will stir up their emotions and make them return to their homes full of impressions and yearning for the places they are leaving behind. One of the major reasons why this specific topic was dealt with is to encourage tourists to travel and explore. On the other hand, this final work doesn't target only tourists, but it also familiarizes the insufficiently informed local population with this intriguing theme. In this case, it is about the revival of the story of Georg von Trapp, the most decorated naval officer in the Austro - Hungarian Empire, who most of people only remembers as a character from the movie "The Sound of Music", and only few as a "forgotten" citizen of Pula (if there are any at all). This would also return Pula back in time when it was the main naval port of the Austro - Hungarian Empire. It would be a unique cultural product that would present and promote Pula in an entirely different light, not only in Europe but also in the whole world, and prove that one day it indeed deserves to become European Capital of Culture.