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undergraduate thesis
Crowdfunding i društveno odgovorno poslovanje
2021. urn:nbn:hr:137:073162
Kožar, Mirta
University of Pula

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Kožar, M. (2021). Crowdfunding i društveno odgovorno poslovanje (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:073162

Kožar, Mirta. "Crowdfunding i društveno odgovorno poslovanje." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:073162

Kožar, Mirta. "Crowdfunding i društveno odgovorno poslovanje." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:073162

Kožar, M. (2021). 'Crowdfunding i društveno odgovorno poslovanje', Undergraduate thesis, University of Pula, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:073162

Kožar M. Crowdfunding i društveno odgovorno poslovanje [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:073162

M. Kožar, "Crowdfunding i društveno odgovorno poslovanje", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:073162

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Metadata
TitleCrowdfunding i društveno odgovorno poslovanje
Title (english)Crowdfunding and Corporate Social Responsibility
AuthorMirta Kožar
MentorErik Ružić (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Crowdfunding se javio kao inovativni model prikupljanja sredstava za ostvarenje poslovnih i društvenih projekata putem donacija koje su uglavnom sastavljene od malih iznosa, a prikupljaju se od velikog broja ljudi. Da bi neka organizacija došla do ciljane publike od kojih će prikupiti sredstva potrebna joj je online platforma kao podrška koja će joj omogućiti da putem Interneta lakše dođe do većeg broja ljudi i do potrebnih sredstava za financiranje svojih projekata. Tražitelji sredstava postavljaju profile svojih projekata na online platforme koje im omogućuju donacije te se promoviraju putem društvenih mreža. Svako poduzeće koje se planira financirati putem crowdfundinga mora biti svjesno da ukoliko projekt ne uspije treba vratiti donirana sredstva ili u slučaju uspjeha projekta isplatiti investitoru dogovoreni prinos na dobivenu donaciju. Takva poduzeća trebaju naglašavati svoje društveno odgovorno poslovanje te u promociji svojih projekata naglašavati kako je osim poslovne profitabilnosti, predmeti projekt koristan i za društvo te njegova provedba ne nanosi okolišu negativne efekte. Ako i postoje negativni utjecaji na okoliš ili društvo provedbom crowdfunding projekta, oni se trebaju minimizirati.
Abstract (english)
Crowdfunding has emerged as an innovative model of fundraising for business and social projects through donations that mainly consist of small amounts and are collected from a large number of people. In order for an organization to reach a target audience from which to raise funds, it needs a network platform as support that will allow it to more easily reach more people and the necessary funds to fund its projects via the Internet. Fundraisers post profiles of their projects on online platforms that allow them to donate and are promoted through social media. Any company for which crowdfunding funding is planned must be aware that if the project fails, the donated funds should be returned or, in the event of project success, the investor should be paid the agreed return of the donation received. Such companies should emphasize their socially responsible business, and in the promotion of their projects emphasize that in addition to business profitability, projects are also beneficial for society and that its implementation does not cause negative effects on the environment. If there are negative impacts on the environment or society by implementing a crowdfunding project, they should be reduced.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:073162
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-23 19:43:41