The May celebrations in Yugoslavia were very important for building a socialist society and the cult of personality of Josip Broz Tito. The month of May was a symbol of spring and new hopes for building a better future. The successfully completed work obligations of the five-year plans were most appreciated and respected, which was a great motivation to get even better engaged in work. The May holidays were May Day, Victory Day and Youth Day. The most solemn day was Youth Day, when the peoples of Yugoslavia, including the citizens of Varaždin in the north of Croatia, celebrated Tito’s birthday. The May celebrations in Varaždin continued until the end of the 1980s, but after Tito's death in 1980 with less zeal, because of the crisis which led Yugoslavia to disintegration. The main source for this case study was Varaždinske vijesti, a paper that began publishing in May 1945 as the newspaper of the Varaždin District Committee of the United People's Liberation Front (JNOF). For the purposes of the research, the April and May issues from a number of years are reviewed, thus covering the period of socialism densely enough to be able to follow the changes in ceremonies and culture of remembrance that have occurred over time. Several issues of Varteksov vjesnik, published by Varteks as one of Varaždin's leading industrial companies, were also reviewed.