Technology nowadays is an inevitable factor in every tourist destination. The advantages of technology are, certainly, better promotion, greater market representation, brand building and increased competitiveness. Thus, the whole concept is based on technology, competitiveness, and a better quality of life. Although there are many negative sides of technology, today one tries to affirm technologies into positive ones. With the development of new tourist trends in the market, the continuous development of the digital world contributes to the creation of a modern form of "smart" tourist destination. For the destination to become smart, it must first become a smart city, which means that it must be sustainable and suitable for life. Once it is smart and sustainable, it must focus all its technology on the experiences and experiences of tourists and thus become a "smart" destination. Smart tourism destinations are cities or places that use available technology of tools, innovations and techniques that give tourists pleasure, and experience brings them profits for organizations and destinations. To ensure the success of the tourist destination, it is important to ensure that human resources and innovation cooperate at all levels.