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undergraduate thesis
Turistički apartmani - razvojni kontekst i povezivanje brendovima
2021. urn:nbn:hr:137:976453
Mišić, Izabela
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Mišić, I. (2021). Turistički apartmani - razvojni kontekst i povezivanje brendovima (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:976453

Mišić, Izabela. "Turistički apartmani - razvojni kontekst i povezivanje brendovima." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:976453

Mišić, Izabela. "Turistički apartmani - razvojni kontekst i povezivanje brendovima." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:976453

Mišić, I. (2021). 'Turistički apartmani - razvojni kontekst i povezivanje brendovima', Undergraduate thesis, University of Pula, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:976453

Mišić I. Turistički apartmani - razvojni kontekst i povezivanje brendovima [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:976453

I. Mišić, "Turistički apartmani - razvojni kontekst i povezivanje brendovima", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:976453

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Metadata
TitleTuristički apartmani - razvojni kontekst i povezivanje brendovima
Title (english)Tourist Apartments - Development Context and Connecting Brands
AuthorIzabela Mišić
MentorTamara Floričić (mentor)
Committee memberMauro Dujmović (predsjednik povjerenstva)
Committee memberTamara Floričić (član povjerenstva)
Committee memberAljoša Vitasović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2021-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Predmet ovog rada su turistički apartmani na tržištu, odnosno njihov razvojni kontekst ali i povezivanje brandovima. U teorijskom dijelu rada pojmovno su opisani turisti, turizam te apartmani koje turisti posjećuju u destinacijama, njihov legislativni (zakonodavni) okvir. Naglasak je stavljen na branding turističkih apartmana na tržištu te njihov marketing. Za temu rada, provedeno je kraće istraživanje na temelju cijena apartmana te utjecaj i razvoj brandinga među njima. Turizam je sektor koji vrši višestruk utjecaj na gospodarstvo zemlje, odnosno regije koja ga razvija te su apartmani sastavni dio turizma bez kojega nebi bilo niti apartmana. S obzirom da je Hrvatska sve više prepoznata u svijetu kao turistička destinacija važno je da turistima koji u nju dolaze osigurati adekvatan smještaj u kojemu bi svatko pronašao nešto za sebe. Svake godine broj dolazaka raste po prosječnoj stopi od oko 10%, a broj apartmana po nekim procjenama raste dvostruko više od toga.
Abstract (english)
The subject of this paper are tourist apartments on the market, ie their development context, but also the connection with the brands. The theoretical part of the paper conceptually describes tourists, tourism and apartments that tourists visit in destinations, their legislative framework. Emphasis is placed on the branding of tourist apartments on the market and their marketing. For the topic of the paper, a short research was conducted based on apartment prices and the impact and development of branding among them. Tourism is a sector that has a multiple impact on the economy of the country or region that develops it, and apartments are an integral part of tourism without which there would be no housing. Given that Croatia is increasingly recognized in the world as a tourist destination, it is important to provide tourists who come to it with adequate accommodation in which everyone would find something for themselves. Every year, the number of arrivals grows at an average rate of about 10%, and the number of apartments, according to some estimates, doubles.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:976453
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2022-05-30 09:18:47