Istria is one of the most important and leading tourist destinations not only in Croatia but in the whole world. As such it should impose standards of offer, provide guests with a unique experience and highlight its cultural and natural beauties. Istria is very important for the whole Croatia because of the contribution it makes to the economy and in total GDP. Throughout history, Istria has been a destination that was often visited and over the time has also gained its regular guests who are faithful and visit the Croatian coast in increasing numbers every year. This fact was seen in 2019 when record numbers were achieved. In the same 2019, COVID-19 virus appeared and caused a global pandemic which brought the entire world economy into crisis, as well as our country. The greatest impact of the pandemic in our area could have been seen in the area of tourism where due to the impossibility of human migration this activity could not take place. With the easing of the pandemic and a slight return to normal, the moment has come where a plan should be devised to return tourism to its old state. The crisis should be used in good way to make a improvement and develop Istria as a "COVID FREE" destination. This should be the way of returning Istria to the tourist map of the world.