The decision-making process is the process that each user goes through when purchasing the necessary services. The customer decision-making process is rarely linear. Customers do not usually start their purchasing decisions at any set point, and there is no step-by-step movement in determining the purchase phase. Customers often make purchasing decisions through a specific decision-making process that includes the process from realizing the need to feedback after the purchase and gaining experience about what the service purchased is. Manufacturers need to have a strategy on how to catch customers at each entry point and know how to market themselves at every stage of the buying decision process. The family is a key component and support to the emotional and existential lifestyle of each of us. People often consult with their families in the process of making a decision to buy more important things and ask for their opinion and support in the realization of their decision. It is the family that directs a person whether to make the right purchase decision and whether the thing or service he needs will be of significant benefit or the purchase is in vain. In this sense, several independent and objective opinions are obtained on the subject of the purchase, so the decision on the purchase is more rational.