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undergraduate thesis
Marketinška istraživanja u turizmu
2022. urn:nbn:hr:137:772119
Žvorc, Nikolina
University of Pula
Department of Interdisciplinary, Italian and Cultural Studies

Cite this document

Žvorc, N. (2022). Marketinška istraživanja u turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:772119

Žvorc, Nikolina. "Marketinška istraživanja u turizmu." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:772119

Žvorc, Nikolina. "Marketinška istraživanja u turizmu." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:772119

Žvorc, N. (2022). 'Marketinška istraživanja u turizmu', Undergraduate thesis, University of Pula, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:772119

Žvorc N. Marketinška istraživanja u turizmu [Undergraduate thesis]. Pula: University of Pula; 2022 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:137:772119

N. Žvorc, "Marketinška istraživanja u turizmu", Undergraduate thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:772119

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Metadata
TitleMarketinška istraživanja u turizmu
Title (english)Marketing research in tourism
AuthorNikolina Žvorc
MentorIva Slivar (mentor)
MentorSanja Radolović (sumentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberSanja Dolenec (član povjerenstva)
GranterUniversity of Pula
(Department of Interdisciplinary, Italian and Cultural Studies)
Pula
Defense date and country2022-06-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing u današnjici predstavlja potporu poslovanju i razvoju svih organizacija i ostalih subjekata. Jednako tako, on podržava suvremeno poslovanje turizma i njegov održivi razvoj. Posebnu ulogu pri tome imaju marketinška istraživanja u turizmu koja se poduzimaju kao praksa uspješnog planiranja, upravljanja i kontrole. Marketinška istraživanja provode se na razini pojedinih podsustava turizma, kao što su hotelijerstvo i ugostiteljstvo, te posredništvo. Jednako tako, ona služe u razvoju turističkih destinacija, kao i u općem planiranju održivog razvoja turizma. Sukladno tome, imaju višestruko značenje u poticanju turističkog poslovanja i razvoja. Ovim se istraživanjem, na temelju teorijske analize i studija slučaja, nastoji ukazati na kompleksni značaj marketinških istraživanja u turizmu. Svrha je potvrditi kako su marketing i turizam usko povezane pojave.
Abstract (english)
Today, marketing is a strong support to the business and development of all organizations and other entities. It supports the modern business of tourism and its sustainable development. A special role in this is played by marketing research in tourism, which is undertaken as a practice of successful planning, management and control. Marketing researches are conducted at the level of individual subsystems of tourism, such as hotels, restaurants and intermediation. Equally, they serve in the development of tourist destinations, as well as in the general planning of sustainable tourism development. Accordingly, they have multiple meanings in fostering tourism business and development. This research, based on theoretical analysis and case studies, seeks to point out the complex importance of marketing research in tourism. The purpose is to confirm that marketing and tourism are closely related phenomena
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:772119
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-06-27 12:47:06