Modernization and globalization have resulted in numerous possibilities in the application and purpose of information and communication technology, as well as overcoming traditional forms of communication, advertising, and information seeking. The Internet, social networks, and other platforms are suitable for direct marketing communication. A crucial role in this is played by digital marketing, which represents a comprehensive activity of promoting business, products, or services offered by a particular company, through various digital channels. Digital marketing is full of potential and benefits, and it can also be used for tourism purposes and the development of a particular destination. The paper presents the Varaždin destination, which offers numerous opportunities in the form of various attractions, events, and unexplored areas, and precisely the careful planning and management of marketing and strategic plans can contribute to the mentioned destination and enable it to realize its full potential. The process of running the entire campaign is presented - it's planning, defining key segments, creating ads, and advertising itself. The procedure itself requires a lot of effort, motivation, and knowledge from the expert. Still, if it is carefully planned, it can greatly contribute to the development and recognition of the tourist destination.