Tourism is one of the world's largest industries, and it is widely believed that people have been engaged in leisure travel since the earliest times. In reality, tourism has emerged in recent times. It developed as a product of modernization, but it also played an important role in shaping the experience of modernity. Today, tourist destinations offer an increasingly rich and luxurious tourist offer, and the wishes and needs of tourists are being listened to more and more. Thus, the Ultra Europe Festival in Split is one of the largest investments in Croatian tourism in history, and the main goals of starting this festival were to upgrade the image of Croatia by creating tourist experiences and attracting a young population of tourists. Contemporary or modern" tourists demand new services and products, therefore the offer must also develop and change. In the movie Tourism! it can be noticed how tourists "dictate" the pace and direction of changes in tourism. For example, while traveling by boat, employees fulfil their wishes, play different types of music, prepare food and drinks for them, design different games for them in which they can participate. As one of the most important branches for the economy of the Republic of Croatia, tourism workers are more and more focused on the promotion and development of new products, therefore it is not surprising that new contents and offers are invented. drinks, and most tourists are fascinated by the view and the sunset before they even pay attention to dinner. So, tourism requires constant development that is dynamic, interactive, and constantly evolving with regard to contemporary trends. As a country where tourism is one of the main sources of income, The Republic of Croatia must develop in accordance with the new conditions therefore, they have to follow the tourist trends because that's how they achieve their goal, which is income from the summer tourist season.