undergraduate thesis
Trends and perspectives of development of Croatian tourism

Mihael Lakić (2015)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleTrendovi i perspektive razvoja hrvatskog turizma
AuthorMihael Lakić
Mentor(s)Kristina Afrić Rakitovac (thesis advisor)
Abstract
Proces globalizacije postaje nužnost u suvremenom gospodarskom razvoju. Tako se osjeća sve veća nazočnost globalizacijskih procesa i na turističkom tržištu. Pozitivni učinci globalizacijskih procesa očituju se kao znatan poticaj poduzećima na području turizma da se na različite načine uključuju u ovaj suvremeni fenomen. Rad analizira stanje hrvatskog turizma kroz SWOT analizu, analizu statističkih podataka o dobiti koju turizam ostvaruje, a također i daje smjernice i strategiju za budući razvoj turizma i povećanje njegove konkurentnosti na svjetskom tržištu.
Keywordsglobalization process world tourism tourism demand tourism supply
Parallel title (English)Trends and perspectives of development of Croatian tourism
Committee MembersMarija Bušelić
Kristina Afrić Rakitovac
Lela Tijanić
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Study specializationTourism
Academic title abbreviationuniv.bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2015-02-24
Parallel abstract (English)
The globalization process becomes increasingly unavoidable necessity of modern economic development. Therefore there is evident presence of globalization processes at the tourism market. The advantages of the globalization process are stimulation for the tourist enterprises that wants to join and participate in this modern phenomenon. This paper deals with analyze of croatian tourism through SWOT analysis, analysis of statistical data about profits, and also directives on how to improve the quality and competitivenes of croatian tourism.
Parallel keywords (Croatian)globalizacijski procesi svjetski turizam turistička potražnja turistička ponuda
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:122372
CommitterEster Bencic