master's thesis
Entrepreneurship in medical tourism

Dorothy Grgorović (2016)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitlePoduzetništvo u zdravstvenom turizmu
AuthorDorothy Grgorović
Mentor(s)Danijela Križman Pavlović (thesis advisor)
Abstract
Zdravstveni turizam jedini je oblik turizma koji je u vrijeme recesije bilježio svoj daljnji rast. Jedan je od najstarijih selektivnih oblika turizma jer svoje početke bilježi od antičkog razdoblja. Odluka pojedinca da ostvari putovanje u inozemstvo zbog zdravlja, bilo preventivno ili zbog određenog tretmana, odredila je novi smjer zdravstvenog turizma općenito. Cijene usluga i tretmana variraju od zemlje do zemlje, kao i kvaliteta i izvođenje istih. Za receptivne zemlje zdravstvenog turizma od presudne je važnosti stvaranje ugleda i prepoznatljivog brenda zdravstvene destinacije kako bi poboljšala i ojačala konkurentski položaj u domeni poslovanja. U radu je obrađena problematika Hrvatske kao zemlje s visokim potencijalom i dostupnim resursima za ovaj oblik turizma. Također, u radu su predstavljene najpoznatije svjetske i europske destinacije zdravstvenog turizma. Pritom je kod svjetskih destinacija naglasak stavljen na lječilišnom i medicinskom turizmu, dok se europske više oslanjaju na medicinski i wellness turizam. Kao pozitivan hrvatski primjer uspješnog poslovanja obrađene su Terme Tuhelj čime je dobiveno općenito stanje zdravstvenog turizma u Hrvatskoj.
Keywordshealth tourism wellness tourism treatment center tourism medical tourism therme spas
Parallel title (English)Entrepreneurship in medical tourism
Committee MembersAljoša Vitasović (committee chairperson)
Danijela Križman Pavlović (committee member)
Violeta Šugar (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Trade and Tourism
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Study specializationTourism and Development
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-11-21
Parallel abstract (English)
Health tourism is the only form of tourism that even during the recession recorded its further growth. One of the oldest forms of tourism dating back to the ancient times. Individual's decision to realize a trip abroad because of health, either preventively or for a specific treatment, determined the new direction of health tourism in general. Prices of services and treatments vary from country to country, as well as the quality and performance of the same. For the receptive country health tourism is crucial to the creation of reputation and distinctive image of medical destinations to improve and strengthen its competitive position in the field of business. The paper deals with Croatian as a country with high potential and the resources available for this type of tourism. Also, the paper mentions not just European but world's most famous destinations for health tourism. The emphasis is how Europe is more reliant on medical and wellness tourism, while the rest of the world on curative. Terme Tuhelj were taken as an example of a successful Croatian business to give a clearer picture of the overall state of this kind of tourism in Croatia.
Parallel keywords (Croatian)zdravstveni turizam wellness turizam lječilišni turizam medicinski turizam terme lječilišta
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:674980
CommitterTihana Gerić