Purpose of this project was to show the importance of conception of sustainable development and his conception in urban centers. Today´s modern society has developed an problem in environment which needs to be solved so future generations would have an possibility to create future of their own. Modern society has developed all aspects of life including tourism which is a great part of economy. Modern tourism is everything but massive. Modern tourist has decided to specify his interests pa the urban centers has received his part of the market. To cities developed in the right direction it is necessary to study all aspects of the impact of tourism on a population, environment and culture. In order to protect the environment to function, you need to keep up with concept of sustainable development. Many stakeholders participate in the development and implementation to make it at all levels functioned flawlessly. The most important stakeholders are: the public sector, local government, the business sector, which is managed according to the principles of corporate social responsibility and civic sector. It is important to keep in mind that without quality education non one of this stakeholders would work according with what is expected. As one example of the development of modern societies is urban tourism which is increasingly leading trough concept of sustainable development. Cities pay attention to the exhaust gases, waste management and local authorities try to make cities ˝the greener the better˝. Mediterranean as an area of high tourist attendance takes great and dangerous battle with with the greatest problem of our time, waste disposal and the exhaust gases. In this case a great importance have the cooperation of local authorities, which should support one another. With this kind of business it is possible to develop projects which will weigh to an urban growth, increasing the value of heritage and improving the quality of life.