master's thesis
Mobile business intelligence systems

Ivana Dubravac (2014)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleMobilna poslovna inteligencija
AuthorIvana Dubravac
Mentor(s)Vanja Bevanda (thesis advisor)
Abstract
Cilj ovog diplomskog rada je opisati sustave poslovne i mobilne poslovne inteligencije te istražiti njihovu primjenu u malim i srednjim poduzećima u Republici Hrvatskoj, a dobiveno istraživanje usporediti sa sličnim istraživanjima u svijetu. Poslovna inteligencija je termin koji uključuje programe (aplikacije), infrastrukturu, alate i najbolje prakse koji omogućuju pristup i analizu podataka za poboljšanje i optimizaciju poslovnih odluka i performansi, a mobilna poslovna inteligencija se odnosi na primjenu poslovne inteligencije na mobilnim uređajima. Provedeno je istraživanje na uzorku 83 poduzeća iz cijele Hrvatske o korištenju poslovne i mobilne poslovne inteligencije u malim i srednjim poduzećima. Više od polovice poduzeća iz istraživanja je prepoznalo važnost poslovne inteligencije iako nemaju zaseban odjel poslovne inteligencije dok važnost korištenja mobilne poslovne inteligencije nije prepoznata u tolikoj mjeri. Više od polovice poduzeća ne koristi sustave mobilne poslovne inteligencije, a kao najveće prepreke uvođenju, tvrtke navode nedovoljan budžet te nedovoljno znanje o mobilnim sustavima. Korisnici koji već koriste MPI navode: veću učinkovitost i koordinaciju poslovnih procesa, poboljšanu prodaju, usluge i podršku korisnicima te povećanu suradnju između zaposlenika što na kraju dovodi do poboljšanih financijskih rezultata poslovanja.
Parallel title (English)Mobile business intelligence systems
Committee MembersGiorgio Sinković
Vanja Bevanda
Krunoslav Puljić
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Business Informatics
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Study specializationBusiness Informatics
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2014-11-17
Parallel abstract (English)
The main aim of this thesis is to describe business and mobile business intelligence systems and explore their use in small and medium enterprises in Croatia. That research will be compared with similar researches in the world. Business intelligence includes programs, applications, infrastructure and tools for gathering, storing, analyzing, and providing access to data to help users make better business decisions, and mobile business intelligence is application of business intelligence on mobile devices. Within this thesis was made a research on the sample of 83 enterprises about using business and mobile business intelligence, in small and medium enterprises from Croatia. More then a half enterprises from the research recognized importance of using business intelligence despite that they don't have separate business intelligence department. Importance of using mobile business intelligence is not recognized and more then a half enterprises doesn't use it. The major obstacles for implementing mobile business intelligence systems are lack of knowledge for mobile systems and insufficient budget. Users who already have mobile business intelligence implemented see many advantages as: greater efficiency and business processes coordination, improved sales, service and customer support and increased cooperation between employees ultimately leading to improved financial results.
Parallel keywords (Croatian)poslovna inteligencija sustavi sigurnost podataka istraživanja
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:736061
CommitterBarbara Dušan