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undergraduate thesis
Snage konkurentskog pritiska prema modelu Portera
2017. urn:nbn:hr:137:557209
Bestijanić, Jelena
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Bestijanić, J. (2017). Snage konkurentskog pritiska prema modelu Portera (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:557209

Bestijanić, Jelena. "Snage konkurentskog pritiska prema modelu Portera." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:557209

Bestijanić, Jelena. "Snage konkurentskog pritiska prema modelu Portera." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:557209

Bestijanić, J. (2017). 'Snage konkurentskog pritiska prema modelu Portera', Undergraduate thesis, University of Pula, accessed 10 May 2024, https://urn.nsk.hr/urn:nbn:hr:137:557209

Bestijanić J. Snage konkurentskog pritiska prema modelu Portera [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2024 May 10] Available at: https://urn.nsk.hr/urn:nbn:hr:137:557209

J. Bestijanić, "Snage konkurentskog pritiska prema modelu Portera", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:557209

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Metadata
TitleSnage konkurentskog pritiska prema modelu Portera
Title (english)Forces of competitive pressure according to Porter's model
AuthorJelena Bestijanić
MentorDragan Benazić (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-02-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Djelovanje poduzeća i njegova pozicija na tržištu ovisi o brojnim čimbenicima. Poduzeće djeluje u nekoj okolini u kojoj se poslovni procesi međusobno isprepliću, a dionici tih procesa ovisni su jedni o drugima. Okolinu poduzeća čini opća okolina, okolina zadataka i interna okolina. U okruženju u kojem djeluje poduzeće se susreće sa brojnim dionicima bez kojih ne bi moglo funkcionirati i opstati na tržištu. Cilj svakog poduzeća je da formira i zauzme željenu konkurentsku poziciju unutar tržišta na kojem djeluje. Za postizanje željene konkurentske pozicije poduzeće mora analizirati okolinu i konkurente te temeljem dobivenih rezultata kreirati svoju strategiju. Jedan od načina strategijske analize je analiza prema Porterovom modelu 5 sila. Prema Porteru 5 sila industrije čine konkurenti u industriji, supstituti, dobavljači, potencijalni sudionici i kupci. Prilikom ulaska na neko tržište bilo bi poželjno analizirati svaku od sila koje djeluju unutar industrije. Temeljem dobivenih podataka kreirati svoju poslovnu strategiju i pokušati ostvariti željeni rezultat. Svakako treba uzeti u obzir da poduzeće djeluje u okolini koja je podložna promjenama te da se svaka od sila i njeno djelovanje na poduzeće može promijeniti. Poduzeće treba biti fleksibilno i treba biti u stanju prilagoditi svoje poslovanje promjenama na tržištu.
Abstract (english)
Activities of enterprises and its position in the market depends on many factors. Enterprise is operating in an environment in which business processes are intertwined, and participants are depndent on each other. Enterprise environment consists of the general environment, environmental tasks and internal environment. Enterprise is facing with a number of paticiants without which the enteprise could not suvive and operate in the market. The goal of every company is to set up and take the desired competitive position within the market in which it operates. To achieve the desired competitive position of the company must analyze the environment and competition, and on the basis of the results obtained to create their strategy. One way of strategic analysis is the analysis according to Porter's model of five forces. According to Porter five forces industry consists of competitive rivalry, buyer power, threath of substitutions, supplier power, threath of new entry. When enterprise is entering in a market it would be desirable to analyze each of the Porters five forces. Based on this data enterprise should create business strategy and try to achieve the desired result. Due to the changing environment every enterprise should be flexible and able to adapt their business operations to the market requirements.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:557209
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-04-11 14:18:01