Advertising is any paid form of non-personal presentation and promotion of ideas, products or services of recognizable sponsors. The english word advertising, is derived from the latin word which means advertere - pay attention to something. Advertising is the way in which the products or services presented in the market, become more desirable and sought after. In advertising it is important that messages about the product can be comprehensive to her target market consumers noticed. Market communication is an everyday part of life and everyone in their way is exposed to various forms of advertising. Nowadays everyone is exposed called mass media, and of all the most important source of information are television and Internet. That way of marketing communications do not offer only products, but also a lifestyle. Advertising as an element of non-price competition, should connect production and consumption, which ultimately means that you need to connect manufacturers and consumers, and harmonize their common interests and needs. Any information sent to consumers of products through the media is advertising messages. Memorable advertising messages, however, depends significantly on the number of repeat advertising messages, and the time interval repetition.