undergraduate thesis
Media advertising on the example of Erste Bank d.d.

Ante Koljanin (2017)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleMediji u oglašavanju na primjeru Erste & Steiermarkische Bank d.d.
AuthorAnte Koljanin
Mentor(s)Ariana Nefat (thesis advisor)
Abstract
Oglašavanje je bilo koji plaćeni oblik neosobne prezentacije i promocije ideja, proizvoda ili usluga od prepoznatljivog sponzora. Engleska riječ advertising – oglašavati, izvedena je od latinske riječi adverter koja znači obratiti pažnju na nešto. Oglašavanje je način kojim su proizvodi ili usluge predstavljeni tržištu te postaju poželjniji i traženiji. Prilikom oglašavanja bitno je da poruka o proizvodu bude sveobuhvatna kako bi ju potrošači ciljanih tržišta zapazili. Tržišno komuniciranje je svakodnevni dio života te je svatko na svoj način izložen različitim oblicima oglašavanja. Danas su svi izloženi zovu masovnih medija, a od svih najvažniji izvor informacija su televizija i Internet. Tim putem tržišnog komuniciranja ne nude se samo proizvodi nego i životni stil. Oglašavanje kao element necjenovne konkurencije, treba povezivati proizvodnju i potrošnju, što u krajnjoj liniji znači da treba povezivati proizvođače i potrošače, te usklađivati njihove zajedničke interese i potrebe. Svaka informacija upućena potrošačima proizvoda putem medija je oglašavačka poruka. Pamćenje oglašavačke poruke, međutim, značajno ovisi i broju ponavljanja oglašavačke poruke, te vremenskom razmaku ponavljanja.
Keywordsmarketing advertising media ESB joint stock company
Parallel title (English)Media advertising on the example of Erste Bank d.d.
Committee MembersDražen Alerić (committee chairperson)
Ariana Nefat (committee member)
Dragan Benazić (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Study specializationFinance
Academic title abbreviationuniv.bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2017-02-15
Parallel abstract (English)
Advertising is any paid form of non-personal presentation and promotion of ideas, products or services of recognizable sponsors. The english word advertising, is derived from the latin word which means advertere - pay attention to something. Advertising is the way in which the products or services presented in the market, become more desirable and sought after. In advertising it is important that messages about the product can be comprehensive to her target market consumers noticed. Market communication is an everyday part of life and everyone in their way is exposed to various forms of advertising. Nowadays everyone is exposed called mass media, and of all the most important source of information are television and Internet. That way of marketing communications do not offer only products, but also a lifestyle. Advertising as an element of non-price competition, should connect production and consumption, which ultimately means that you need to connect manufacturers and consumers, and harmonize their common interests and needs. Any information sent to consumers of products through the media is advertising messages. Memorable advertising messages, however, depends significantly on the number of repeat advertising messages, and the time interval repetition.
Parallel keywords (Croatian)marketing oglašavanje mediji Erste & Steiermarkische bank d.d.
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:924151
CommitterTihana Gerić