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undergraduate thesis
Planiranje marketinga u poduzeću "Grupa Uljanik"
2017. urn:nbn:hr:137:999395
Rajko, Danijel
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Rajko, D. (2017). Planiranje marketinga u poduzeću "Grupa Uljanik" (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:999395

Rajko, Danijel. "Planiranje marketinga u poduzeću "Grupa Uljanik"." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:999395

Rajko, Danijel. "Planiranje marketinga u poduzeću "Grupa Uljanik"." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:999395

Rajko, D. (2017). 'Planiranje marketinga u poduzeću "Grupa Uljanik"', Undergraduate thesis, University of Pula, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:999395

Rajko D. Planiranje marketinga u poduzeću "Grupa Uljanik" [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:999395

D. Rajko, "Planiranje marketinga u poduzeću "Grupa Uljanik"", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:999395

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Metadata
TitlePlaniranje marketinga u poduzeću "Grupa Uljanik"
Title (english)Marketing planning in the company "Group Uljanik"
AuthorDanijel Rajko
MentorAriana Nefat (mentor)
Committee memberDragan Benazić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-03-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj završnog rada bio je otkriti načine na koji se provodi planiranje marketinga u pojedinom poduzeću. Teoretski dio sastoji se od poglavlja: proces marketinga u poduzeću, planiranje strategije i marketinškog plana. U ovim poglavljima razrađene su teme koje prikazuju korake koji su potrebni da se kvalitetno provedu marketinška planiranja unutar pojedinog poduzeća. Primjer planiranja marketinga prikazan je u zadnjem poglavlju gdje je uzeta za primjer „Uljanik Grupa“. U ovom završnom radu prikazane su klasifikacije konkurentnih strategija prema Porteru, kao i analitička SWOT analiza. U praktičnom djelu rada prikazano je planiranje strategija u „Uljanik Grupi“ prema raznim razinama. Proučavanjem marketinga iz pojedinog poduzeća moguće je saznati koja je razina znanja potrebna da bi se isplanirao marketing poduzeća ili marketinški plan.
Abstract (english)
The aim of the dissertation was to discover the ways of marketing planning in one particular company. The theoretical part consists of chapters: the process of marketing in the company, the planning of strategy and marketing plan. In these chapters are elaborated the steps needed to spend quality marketing planning within individual companies. An example of marketing planning is presented in the last chapter, where it was taken for example „Uljanik Group“. In this final work it is presented the classification of competitive strategies according to Porter, as well as analytical SWOT analysis. In the practical part of the work is presented planning a strategy of "Uljanik Group" on various levels. By studying the marketing of individual companies, it is possible to learn which level of knowledge is required for planning marketing of the company or create a marketing plan.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:999395
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2017-05-23 09:59:59