undergraduate thesis
Marketing planning in the company "Group Uljanik"

Danijel Rajko (2017)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitlePlaniranje marketinga u poduzeću "Grupa Uljanik"
AuthorDanijel Rajko
Mentor(s)Ariana Nefat (thesis advisor)
Abstract
Cilj završnog rada bio je otkriti načine na koji se provodi planiranje marketinga u pojedinom poduzeću. Teoretski dio sastoji se od poglavlja: proces marketinga u poduzeću, planiranje strategije i marketinškog plana. U ovim poglavljima razrađene su teme koje prikazuju korake koji su potrebni da se kvalitetno provedu marketinška planiranja unutar pojedinog poduzeća. Primjer planiranja marketinga prikazan je u zadnjem poglavlju gdje je uzeta za primjer „Uljanik Grupa“. U ovom završnom radu prikazane su klasifikacije konkurentnih strategija prema Porteru, kao i analitička SWOT analiza. U praktičnom djelu rada prikazano je planiranje strategija u „Uljanik Grupi“ prema raznim razinama. Proučavanjem marketinga iz pojedinog poduzeća moguće je saznati koja je razina znanja potrebna da bi se isplanirao marketing poduzeća ili marketinški plan.
Keywordsthe aim marketing planning marketing plan
Parallel title (English)Marketing planning in the company "Group Uljanik"
Committee MembersDragan Benazić (committee chairperson)
Ariana Nefat (committee member)
Dražen Alerić (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Study specializationFinance
Academic title abbreviationuniv.bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2017-03-01
Parallel abstract (English)
The aim of the dissertation was to discover the ways of marketing planning in one particular company. The theoretical part consists of chapters: the process of marketing in the company, the planning of strategy and marketing plan. In these chapters are elaborated the steps needed to spend quality marketing planning within individual companies. An example of marketing planning is presented in the last chapter, where it was taken for example „Uljanik Group“. In this final work it is presented the classification of competitive strategies according to Porter, as well as analytical SWOT analysis. In the practical part of the work is presented planning a strategy of "Uljanik Group" on various levels. By studying the marketing of individual companies, it is possible to learn which level of knowledge is required for planning marketing of the company or create a marketing plan.
Parallel keywords (Croatian)cilj marketinško planiranje marketiški plan
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:999395
CommitterTihana Gerić