This final work "The Influence of the Family on Consumers Behavior" consists of the introductory part, five chapters and the closing part. The introductory part speaks about the purpose and goal of the work and the scientific methods and sources of data used in the work itself. Also, in this section is presented the structure according to which this work is conceived. The second chapter, through the characteristics of nowadays, stives to connect people and their ways of behavior through social and personal factors and psychological processes. In order to talk about the characteristics and functions of a family, it is important to first understand the differences of family in the past and today. That is described in the third chapter. The fourth chapter is essential for this work. It presents changes and trends in contemporary families, and then describes the characteristics of making decisions within the family. Roles of members in the purchasing process and situations of disagreement (by the opinions and preferences) are explained in this section. Also, here are described the influence of spouses and the influence of children on the purchasing process. Furthermore, in the fifth chapter, the questionnaire is analyzed, which is also the contribution of this work. Answers of the questions are elaborated, which are shown in chart formats. Sixth chapter is the concluding part of the previously elaborated questionnaire, which is the basis for the conclusion of this final work.