Corporate identity is main instrument of differentiation, a sum of all visual and physical characteristics of some company, which differs from other company's on the market. It creates a strong sensation and important first impression in the mind of a consumer. Everything that guides us, reminds us and everything that is recognizable of firm is corporate identity. The main goal is to become unique on the market, and to leave strong and positive impression on potential customers. The most important function is that the company gains competitive advantage on market and maintains it's leading status. Identity of a company is manifested through many elements, out of which the most important are logo, colour and typography. Today, in a world of modern business, it's very important to identify yourself. The role of corporate identity is in creating a first impression which company leaves on potential clients, partners and investors, and reflects everything company actually is, and what it is trying to 'say' to it's clients. Without good throughout, appropriate and sound elements of corporate identity, the firm can not be competitive on the market. This papers main objective is the analysis of corporate identity of Nexe company. The main goal was pointing out the power and recognizability of corporate identity of analyzed company, and by doing that getting to know theirs advantages and liabilities. Based on the conducted analysis, this paper concludes that analyzed company has good developed corporate identity, which is partly creditable to their great business results and leads to realisation of their vision – become a lead producer of construction materials.