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undergraduate thesis
Marketinški splet u poduzeću HEP d.d.
2017. urn:nbn:hr:137:362559
Sačer, Ana - Maria
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Sačer, A. M. (2017). Marketinški splet u poduzeću HEP d.d. (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:362559

Sačer, Ana Maria. "Marketinški splet u poduzeću HEP d.d.." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:362559

Sačer, Ana Maria. "Marketinški splet u poduzeću HEP d.d.." Undergraduate thesis, University of Pula, 2017. https://urn.nsk.hr/urn:nbn:hr:137:362559

Sačer, A. M. (2017). 'Marketinški splet u poduzeću HEP d.d.', Undergraduate thesis, University of Pula, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:362559

Sačer AM. Marketinški splet u poduzeću HEP d.d. [Undergraduate thesis]. Pula: University of Pula; 2017 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:137:362559

A. M. Sačer, "Marketinški splet u poduzeću HEP d.d.", Undergraduate thesis, University of Pula, Pula, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:137:362559

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Metadata
TitleMarketinški splet u poduzeću HEP d.d.
Title (english)Marketing service company
AuthorAna - Maria Sačer
MentorAriana Nefat (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Suvremeno tržišno poslovanje danas je nemoguće bez dobro razrađene i realizirane marketing strategije koja pridonosi ostvarivanju ciljeva poduzeća. Cilj svakog poduzeća svodi se na mogućnost povećanja prodaje proizvoda ili usluga ovisno o djelatnosti koju poduzeće obavlja. Osnovna zadaća marketinga je pronaći strategiju kojom se povećava prodaja i ostvaruje veća dobit. Splet aktivnosti koje poduzeće poduzima u tom smislu nazivamo marketinškim spletom. Marketing splet omogućuje tržišno ponašanje poduzeća i stavlja u prvi plan potrošača kojem se mora posvetiti puna pozornost. Marketinški splet predstavlja kombinaciju kontroliranih marketing varijabli, a odnosi se na politiku proizvoda/usluge, politiku cijena, promocije, distribucije, te na procese, fizičko okruženje i ljude. Najpovoljnijom kombinacijom tih varijabli poduzeće definira svoju najbolju marketing strategiju.
Abstract (english)
Nowadays the contemporary marketing is impossible without a well-elaborated and realized strategy which contributes to realizing the firm's objectives. The aim of each firm is to make possible a rise of sales of products and services depending on the activity done by the firm. The essential task of marketing is to find a strategy to increase sales and make a bigger profit. The complex of activities undertaken by a firm to reach these objectives is called marketing-mix. Marketing – mix makes possible market dealings of the firm and it regards the consumer as the one who should be paid the full attention to. Marketing – mix is a combination of controlled marketing variables and is concerned with the product/service policy, pricing policy, distribution policy, promotion policy and process, physical environment and people. The best marketing strategy of the firm is determined by the most favourable combination of these variables.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:362559
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Finance
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2018-01-24 16:25:51