Title Investicije u ruralni turizam Istraske županije
Title (english) Investments in Istrian rural tourism
Author Jelena Kalčić
Mentor Marija Bušelić (mentor)
Committee member Lela Tijanić (predsjednik povjerenstva)
Committee member Marija Bušelić (član povjerenstva)
Committee member Kristina Afrić Rakitovac (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2018-02-20, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Ruralni turizam kao jedan od selektivnog oblika turizma koji se razvio kao
suprotnost masovnom turizmu, te s obzirom na značajni interes na strani turističke
potražnje može značajno doprinijeti ekonomskom i socijalnom razvoju ruralnog
područja. S obzirom na trendove svijesti turista o očuvanju okoliša, vlastitom zdravlju,
zdravim životom, turizmom u ruralnim područjima može se formirati ponuda koja bi
doprinijela razvoju ruralnog područja. Sami učinci od ruralnog turizma su:
povećavanje poljoprivredne proizvodnje, razvoj nepoljoprivredne djelatnosti,
zapošljavanje novih radnika, zadržavanje mladih na selu, mogućnosti stvaranja
dodatnih prihoda time i razvoj gospodarstva ruralnog područja.
Istarska županija za razvoj ovog oblika turizma ima sve prirodne preduvjete
(klima, odsustvo buke, sačuvana priroda), također jedna od velikih prednosti za
razvoj turizma je blizina emitivnih područja, bogata tradicija, gastronomska ponuda.
Investicije u ruralni turizam podupiru se programima županije putem razvojne
agencije IDA d.o.o., države , te potpore Europske unije. Jedan od problema u razvoju
je nedostatak edukacija, informiranosti potencijalnih investitora. Ovaj rad ukazuje na
mogućnosti povoljnih uvjeta za investiranje i kroz primjer savjetovanja konzultantske
tvrtke Eurokonzaltinga s više od 50 odobrenih EU projekata na području ruralnog
turizma.
Abstract (english) This research looks at rural tourism as one of the distinctive forms of tourism
to have emerged in contrast to mass tourism. Given the rising consumer demand for
this type of tourism, it is evident how it can offer a significant contribution to the
economic and social development of a rural area.
Taking into account the latest trends in terms of tourists’ awareness of
environmental preservation issues, personal health and healthy lifestyles, a tailored
touristic offer can be created in a rural area that will, at the same time, contribute to
the sustainable development of that area.
The positive effects of such development are varied: from the enhancement of
agricultural production and the development of non-agricultural projects, to the
creation of new employment opportunities, the prevention of youth mass emigration
from rural areas, and the creation of additional income sources that contribute to the
development of the local economy.
The Istrian county has the natural resources and assets to develop such a
form of tourism to its highest qualitative level, i.e. the right type of climate, peaceful
and quiet surroundings, a well-preserved nature and, furthermore, a rich historical
tradition and gastronomic offer.
Investments in rural tourism are supported by various County programmes
sponsored by the development agency IDA d.o.o., the Croatian government, and with
the additional support of the European Union.
However, one of the problems encountered in the development of this form of
tourism is the lack of education and awareness of potential investors. This paper
aims to show the wealth of possibilities that favour such investments. In order to
demonstrate this, it will analyse the consultation work of the consultancy company
Eurokonzalting, which has a track record of more than 50 approved EU projects in
the field of rural tourism.
Keywords
ruralni turizam
investicije
ruralni prostor
izvori financiranja
ruralni razvoj
Keywords (english)
rural tourism
investments
rural area
sources of finance
rural development
Language croatian
URN:NBN urn:nbn:hr:137:914346
Study programme Title: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics Course: Tourism Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2018-04-30 11:44:58