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undergraduate thesis
Integrirana marketinška komunikacija
2018. urn:nbn:hr:137:151832
Pozder, Marin
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Pozder, M. (2018). Integrirana marketinška komunikacija (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:151832

Pozder, Marin. "Integrirana marketinška komunikacija." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:151832

Pozder, Marin. "Integrirana marketinška komunikacija." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:151832

Pozder, M. (2018). 'Integrirana marketinška komunikacija', Undergraduate thesis, University of Pula, accessed 07 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:151832

Pozder M. Integrirana marketinška komunikacija [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2025 January 07] Available at: https://urn.nsk.hr/urn:nbn:hr:137:151832

M. Pozder, "Integrirana marketinška komunikacija", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:151832

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Metadata
TitleIntegrirana marketinška komunikacija
Title (english)Integrated Marketing Communication
AuthorMarin Pozder
MentorErik Ružić (mentor)
Committee memberDražen Alerić (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovoga rada je integrirana marketinška komunikacija. Integrirana marketinška komunikacija je proces razvoja i primjene različitih oblika komunikacije s potrošačima i potencijalnim kupcima u određenom vremenu radi postizanja optimalnih rezultata. U teoretskom dijelu objašnjeni su pojmovi komunikacije i marketinga koji su objedinjeni u integralnoj marketinškoj komunikaciji. Za primjer primjene integralne marketinške komunikacije je uzeta jedna od najvećih kompanija u području turizma u Republici Hrvatskoj Atlas d.d.
Abstract (english)
The subject of this paper is an integrated marketing communications. Integrated marketing communication is the process of development and implementation of various forms of communication with customers and potential customers in a specific time due to achieve optimal results. In theoretical part, definitions of communication and marketing are explained as well as the synchronized parts of Integrated marketing communication. As a practical example of integrated marketing communication we have Atlas d.d. one of the biggest companies in Republic Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:151832
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-09-18 22:09:06