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undergraduate thesis
Benchmarking u turizmu
2018. urn:nbn:hr:137:191771
Šerfez, Martina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Šerfez, M. (2018). Benchmarking u turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:191771

Šerfez, Martina. "Benchmarking u turizmu." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:191771

Šerfez, Martina. "Benchmarking u turizmu." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:191771

Šerfez, M. (2018). 'Benchmarking u turizmu', Undergraduate thesis, University of Pula, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:191771

Šerfez M. Benchmarking u turizmu [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:137:191771

M. Šerfez, "Benchmarking u turizmu", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:191771

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Metadata
TitleBenchmarking u turizmu
Title (english)Benchmarking in tourism
AuthorMartina Šerfez
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-05-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Budućnost svakog poduzeća u uvjetima rastuće konkurencije dugoročno ovisi o ispravnoj i kontinuiranoj primjeni benchmarkinga kao sastavni dio svakodnevnog poslovanja. Ovim radom se ukazuje na osobine benchmarkinga, strategije koje se primjenjuju u analizi vanjskih i unutarnjih čimbenika te u konačnici oblikovanje optimalne strategije marketinga bitne za proces njegova implementiranja u poslovanje poduzeća. U sljedećem dijelu opisuju se pitanja kojima se susreću benchmarking provoditelji procesa u praksi kao što su problemi etike, špijuniranja i poslovne tajne, te naposljetku daje se osvrt primjene benchmarkinga u turizmu na konkretnom primjeru.
Abstract (english)
The future of every company in the growing competition environment in the long run depends on the correct and continuous application of benchmarking as an integral part of everyday business. This thesis focuses on benchmarking features, strategies applied in the analysis of external and internal factors, and ultimately the design of the optimal marketing strategy essential for the process of its implementation in business operations. The next section is based on the issues that benchmarking practitioners encounter in the process, such as problems of ethics, espionage and disclosure of business secrets, and finally on the application of benchmarking in tourism on a practical example.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:191771
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-10-23 13:39:42