Tourist agencies and their role in tourist market play a key role in attractions development. In their work activity they can contribute in attractions development in many ways. They can give proper information about attractions to a wider group of people, they are responsible for their promotion and distribution and also for the intermediation of supplemental content of attractions in which they complement tourist value of attractions. Tourist attraction is a central part of tourist product for which they are valid specific elements like life circle. The life circle of attractions contents several phases and each phase can include tourist agency activity as stakeholder in their development. For example, in introduction stage, tourist agency acts mostly as support in giving the right information about attraction, in growth phase it promote and organize tourist arrangements, and in penultimate and ultimate phase which are including maturity and decline stage it can act as the savior because it activity can reduce the number of visitors and travels and prevent decline of attractions. Main goals of tourist agencies today are in following the trends of tourism and innovative approach on the visitors, all in purpose of tourist attraction sustainability and satisfying their needs.