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master's thesis
Utjecaj online recenzija na donošenje odluke o kupovini
2018. urn:nbn:hr:137:792219
Botonjić, Šejla
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Botonjić, Š. (2018). Utjecaj online recenzija na donošenje odluke o kupovini (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:792219

Botonjić, Šejla. "Utjecaj online recenzija na donošenje odluke o kupovini." Master's thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:792219

Botonjić, Šejla. "Utjecaj online recenzija na donošenje odluke o kupovini." Master's thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:792219

Botonjić, Š. (2018). 'Utjecaj online recenzija na donošenje odluke o kupovini', Master's thesis, University of Pula, accessed 06 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:792219

Botonjić Š. Utjecaj online recenzija na donošenje odluke o kupovini [Master's thesis]. Pula: University of Pula; 2018 [cited 2024 April 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:792219

Š. Botonjić, "Utjecaj online recenzija na donošenje odluke o kupovini", Master's thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:792219

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Metadata
TitleUtjecaj online recenzija na donošenje odluke o kupovini
Title (english)The impact of online reviews on purchasing decision
AuthorŠejla Botonjić
MentorDražen Alerić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-07-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem trgovine, kupcima je u današnjem vremenu dostupno sve online, kao i u fizičkim trgovinama. Online trgovina razvila se do savršenstva, te je nju za razliku od klasične prodavaonice moguće posjetiti iz udobnosti vlastitog naslonjača bez nepotrebnog trošenja vremena. Online recenzije jesu upravo jedan bitan dio online kupovanja. Prilikom bilo kakve kupovine, kupci vole i žele čuti/vidjeti komentare ostalih kupaca, bilo da se radi o načinu korištenja proizvoda, zadovoljstvu/nezadovoljstvu kupaca i sl. Pozitivne online recenzije utječu na donošenje odluke o kupovini, a isto tako i one negativne. U ovom radu može se pronaći razrada teme „Utjecaj online recenzija na donošenje odluke o kupovini“ u vidu definiranja pojmova online trgovine, recenzija, te njihova važnost u svijetu trgovine. Također, u radu je provedena analiza istraživanja na istoimenu temu.
Abstract (english)
The development of trade contributed to the availability of the goods both online, as well as in regular stores. Online shopping has been perfected as much as possible and has an advantage of customers being able to shop without leaving their home. One of the most important aspects of online shopping are reviews that are available in such stores. Customers find it helpful to read such reviews, whether they give them an idea of how to use the products, or about other people's satisfaction with it, and so on. Both positive and negative reviews have an impact on customers' decisionmaking process. This paper talks about "the impact of online reviews on purchasing decision" with the intention of defining online shopping, reviews and their importance in the world of trade. Also, the research on this topic has been analyzed as a part of this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:792219
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-23 14:24:20