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undergraduate thesis
Analiza konkurencije u proizvodnji vina
2018. urn:nbn:hr:137:692675
Diklić, Marko
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Diklić, M. (2018). Analiza konkurencije u proizvodnji vina (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:692675

Diklić, Marko. "Analiza konkurencije u proizvodnji vina." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:692675

Diklić, Marko. "Analiza konkurencije u proizvodnji vina." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:692675

Diklić, M. (2018). 'Analiza konkurencije u proizvodnji vina', Undergraduate thesis, University of Pula, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:692675

Diklić M. Analiza konkurencije u proizvodnji vina [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:137:692675

M. Diklić, "Analiza konkurencije u proizvodnji vina", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:692675

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Metadata
TitleAnaliza konkurencije u proizvodnji vina
Title (english)The analysis of competitiveness in wine industry
AuthorMarko Diklić
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDražen Alerić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pozicija poduzeća na tržištu ovisi o brojnim čimbenicima. Glavni ciljevi su uvijek isti, biti konkurentan, opstati na tržištu, a istovremeno ostvariti zadovoljavajući prihod. U svrhu toga, provode se razne analize među kojima je najzastupljenija analiza pod nazivom Porterov model 5 sila. Analiziraju se konkurenti u industriji, supstituti, dobavljači, potencijalni sudionici i kupci. Uvijek treba uzeti u obzir da je tržište promjenjivo, konačan ishod ovisi o kontinuiranom ulaganju i spremnosti samog poduzeća da odgovori na zahtjeve tržišta. Istovremeno, ne smiju se zanemariti ni ekološki utjecaji o kojima uvelike ovisi konačan ishod kao što je slučaj u poljoprivrednim djelatnostima pa tako i u vinogradarstvu.
Abstract (english)
The position of a company in the market depends on a number of factors. The main goals are always the same, to be competitive, to survive on the market while at the same time to achieve a satisfactory return. For this purpose, various analyzes are carried out, among which the most widely used analysis is Porter's Model 5 force. Industry competitors, substitutes, suppliers, potential participants and customers are analyzed. It should always be borne in mind that the market is variable, the ultimate outcome depends on the continued investment and the readiness of the company to respond to market demands. At the same time, ecological impacts that largely depend on the ultimate outcome, such as agricultural and wine-growing, can not be ignored.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:692675
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Management and Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-11-26 09:35:42