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master's thesis
Interni marketing i usluživanje kupaca
2019. urn:nbn:hr:137:164026
Dikonić, Andrea
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Dikonić, A. (2019). Interni marketing i usluživanje kupaca (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:164026

Dikonić, Andrea. "Interni marketing i usluživanje kupaca." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:164026

Dikonić, Andrea. "Interni marketing i usluživanje kupaca." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:164026

Dikonić, A. (2019). 'Interni marketing i usluživanje kupaca', Master's thesis, University of Pula, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:164026

Dikonić A. Interni marketing i usluživanje kupaca [Master's thesis]. Pula: University of Pula; 2019 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:137:164026

A. Dikonić, "Interni marketing i usluživanje kupaca", Master's thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:164026

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Metadata
TitleInterni marketing i usluživanje kupaca
Title (english)Internal marketing and custommer services
AuthorAndrea Dikonić
MentorErik Ružić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberErik Ružić (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-02-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Interni marketing se razvio kasnih sedamdesetih godina dvadesetoga stoljeća, no njegova upotreba u poduzećima još uvijek nije snažno prisutna. Zamišljen je tako da promatra zaposlenike kao interne potrošače, usmjeren na stalni razvitak zaposlenika i njihovo poznavanje poduzeća, ključan u stvaranju visoko konkurentskog i modernog poduzeća, posebno u granama gdje je ključ poslovanja usluživanje. Za uspješan interni marketing važna je prihvaćenost u poduzeću od strane svih zaposlenika, a sam proces kreiranja, implementacije i praćenja internog marketinga zahtjeva stručno osoblje koje se tim područjem bavi. Pritisci konkurencije svakim danom su sve veći, a zahtjevi kupaca sve snažniji, stoga poduzeća, posebice u uslužnim djelatnostima trebaju ulagati maksimalne napore u vidu zadovoljavanja potreba i želja kako internih tako i eksternih kupaca.
Abstract (english)
Internal marketing developed in the late seventies of the twentieth century, but its use in companies is still not strongly present. It is designed to look at employees as internal consumers, focusing on the continuous development of employees and their knowledge of the company, key in creating a highly competitive and modern enterprise, especially in branches where the key to business is. For successful internal marketing, it is important for the company to be accepted by all employees, and the process of creating, implementing and monitoring internal marketing requires the professional staff involved in this field. Competition pressures are increasing each day, and customer demands are getting stronger, so companies, especially in the service sector, need to invest maximum effort in meeting the needs and wishes of both internal and external customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:164026
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-02-28 11:32:45