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undergraduate thesis
Komunikacija u turizmu
2019. urn:nbn:hr:137:285400
Radolović, Vedran
University of Pula
Department of Interdisciplinary, Italian and Cultural Studies

Cite this document

Radolović, V. (2019). Komunikacija u turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:285400

Radolović, Vedran. "Komunikacija u turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:285400

Radolović, Vedran. "Komunikacija u turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:285400

Radolović, V. (2019). 'Komunikacija u turizmu', Undergraduate thesis, University of Pula, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:285400

Radolović V. Komunikacija u turizmu [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:137:285400

V. Radolović, "Komunikacija u turizmu", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:285400

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Metadata
TitleKomunikacija u turizmu
Title (english)Communication in Tourism
AuthorVedran Radolović
MentorTea Golja (mentor)
Committee memberIva Slivar (predsjednik povjerenstva)
Committee memberTea Golja (član povjerenstva)
Committee memberSanja Dolenec (član povjerenstva)
GranterUniversity of Pula
(Department of Interdisciplinary, Italian and Cultural Studies)
Pula
Defense date and country2019-04-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Komunikacija je neophodna u turizmu. Oblici komunikacije su : Verbalna i neverbalna, te formalna i neformalna komunikacija. Organizacije u turizmu potiču i uključuju svoje interne i eksterne dionike u komunikaciju, te na taj način postižu učinak koji im omogućuje dugoročno uspješno poslovanje. Kvalitetnom internom komunikacijom organizacije imaju zadovoljne, lojalne i motivirane zaposlenike, a kvalitetnom eksternom komunikacijom osiguravaju dugoročnu uspješnost na tržištu. Organizacije u turizmu uključuju i potiču interne dionike na komunikaciju organizacijom raznih mjesečnih kvartalnih i godišnjih sastanaka na kojima prakticiraju komunikaciju „odozdo prema gore“ i „ odozgo prema dolje“ , zatim edukacijama, potporama, motivacijom i nagrađivanjem. Eksterne dionike potiču i uključuju u komunikaciju kroz turističke sajmove, nagrađivanjem, okupljanjem, podrškom, mobilnim aplikacijama, programima vjernosti, pritužbama, te pisanim i audio- medijima komuniciranja.
Abstract (english)
Communication is essential in tourism. The forms of communication are: verbal and nonverbal, formal and informal communication. Tourism organizations encourage and involve their internal and external stakeholders in communication, thus achieving the impact that enables them to have a long-term successful business. The quality of internal communication of the organization has satisfied, loyal and motivated employees, and with quality external communication they ensure long-term success in the market. Organizations in tourism include and encourage internal stakeholders to communicate by organizing various monthly and annual meetings where they practice communication, "up" and "top-down", then educations, poles, motivation, and rewarding. External stakeholders are encouraged and involved in communication through tourism fairs, rewards, gathering, support, mobile applications, loyalty programs, complaints, written and audio-media communications.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:285400
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-04-11 12:29:46