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undergraduate thesis
Pojam i značaj odnosa s javnošću
2018. urn:nbn:hr:137:994873
Ciceran, Martina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Ciceran, M. (2018). Pojam i značaj odnosa s javnošću (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:994873

Ciceran, Martina. "Pojam i značaj odnosa s javnošću." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:994873

Ciceran, Martina. "Pojam i značaj odnosa s javnošću." Undergraduate thesis, University of Pula, 2018. https://urn.nsk.hr/urn:nbn:hr:137:994873

Ciceran, M. (2018). 'Pojam i značaj odnosa s javnošću', Undergraduate thesis, University of Pula, accessed 18 October 2024, https://urn.nsk.hr/urn:nbn:hr:137:994873

Ciceran M. Pojam i značaj odnosa s javnošću [Undergraduate thesis]. Pula: University of Pula; 2018 [cited 2024 October 18] Available at: https://urn.nsk.hr/urn:nbn:hr:137:994873

M. Ciceran, "Pojam i značaj odnosa s javnošću", Undergraduate thesis, University of Pula, Pula, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:137:994873

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Metadata
TitlePojam i značaj odnosa s javnošću
Title (english)The notion and importance of public relations
AuthorMartina Ciceran
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je pojam i značaj odnosa s javnošću kao dijela integrirane marketinške komunikacije. Ona podrazumijeva komunikaciju u različitim oblicima sa potrošačima sa krajnjim ciljem da zadrži postojeće kupce i zainteresira nove potencijalne. Što se više elemenata marketinške komunikacije koristi, krajnji je cilj prije ostvariv i postoji veća mogućnost da će biti pozitivan. Marketinški komunikacijski miks čine oglašavanje, izravna marketinška komunikacija, unaprjeđenje prodaje, osobna prodaja, odnosi s javnošću, publicitet i vanjsko oglašavanje. Odnosi s javnošću poduzeću pomažu da stvori pozitivan imidž koji se kreira na temelju dugoročno planiranih i usmjerenih dobrih odnosa s različitim grupama javnosti. Obzirom da je to vrlo složen i opsežan zadatak treba ga planirati na dobro promišljen način.
Abstract (english)
The topic of this thesis is the notion and importance of public relations as a part of integrated marketing communication. It implies communication in various forms with consumers while the ultimate aim is to retain existing customers and to attract new potential ones. The ultimate goal is to be achieved earlier and there is a greater chance that the outcome will be positive if more elements of marketing communication are being used. Marketing communication mix includes advertising, direct marketing communication, sales promotion, personal selling, public relations, publicity and outdoor advertising. Public Relations help the company to create a positive image that is created on the basis of long-term planned and targeted good relations with different public groups. Taking into consideration that this is a very complex and comprehensive task, it should be planned in a well deliberate manner.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:137:994873
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-05-27 12:20:52