Nautical tourism has a relatively short history of development. Nevertheless, today is the one of the most promising and fast-growing tourist products, that dominates in the leading European competing destinations. Its development is based on the existence of concrete comparative advantages, reflected in the natural resourcea and other contents.In Croatia, nautical tourism is recognized as the one of the most strategic tourist products, but the contemporary aspects of its development are neglected. Except the basic constraints relating to infrastructure, finance system and stakeholder integrity, it is important to point on the tourist experience, tourist offer and added valuein tourism.Nautical tourism in Croatia requires investment processes in infrastructure, as well as additional offer, care for sustainable development and the support of information deriving from the research of international trends. One of the possible solutions is to integrate nautical tourism with other selective forms that dominate in the coastal destinations. That could maximize its competitiveness and recognizability in the tourist market.