master's thesis
Growth strategies

Igor Ćaćić (2015)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleStrategije rasta
AuthorIgor Ćaćić
Mentor(s)Marli Gonan Božac (thesis advisor)
Abstract
Rast poduzeća predstavlja veliki izazov uspješnom poslovanju svake organizacije. Svako poduzeće mora temeljito poznavati sve aspekte svog poslovanja kako bi pravilno i kvalitetno usmjerilo strategije rasta na pravi put prema ostvarenju strateških i drugih poslovnih ciljeva. To se može učiniti kroz unutarnji ili vanjski rast. Pod pojmom „interni“ ili „organski“ rast poduzeća, misli se na promjene koje se zbivaju unutar njega samog. Poduzeće se širi odnosno raste korištenjem vlastitih resursa te se menadžeri oslanjaju na svoja znanja i vještine kako bi upravljala razvojem. U interne strategije rasta spadaju Greinerov model, Ansoffova matrica, investicije u nove djelatnosti, nove kapacitete i proširenje postojećih kapaciteta te ekspanzija, modernizacija i internacionalizacija. Svaka od navedenih strategija pomaže poduzeću u ostvarenju određenih ciljeva. Nakon određenog vremena, organski se rast mora transformirati te se menadžeri moraju usmjeriti na rast koji se zbiva izvan poduzeća, a to mogu ostvariti raznim strategijama kao što su akvizicije ili pripajanja, merdžeri ili spajanja te razni oblici strateške suradnje. Pri formuliranju i implementiranju svake od navedenih strategija rasta, poduzeća moraju u obzir uzeti i dionike s kojima dolaze u doticaj. Moraju proučiti kako pojedina odluka utječe na koju interesno-utjecajnu skupinu te ako je moguće, minimizirati ili ukloniti negativan utjecaj koji bi bilo koja aktivnost mogla prouzročiti.
Keywordsgrowth strategies acquisitions mergers strategic alliances strategic cooperation stakeholders Greiner Ansoff expansion
Parallel title (English)Growth strategies
Committee MembersMorena Paulišić (committee member)
Marli Gonan Božac (committee member)
Sabina Lacmanovic (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Study specializationManagement and Entrepreneurship
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2015-11-23
Parallel abstract (English)
Company growth presents a great challenge for a successful business of every organisation. Every company needs to have a thorough knowledge of all of its aspects so it could properly and efficiently focus its growth strategies to achieving strategic and other business goals. That can be done through internal or external growth. Internal or organic growth reffers to changes that are happening within a company. A company uses its own resources and their managers have to rely on their own knowledge and skills. Internal growth strategies include: Greiner's model of growth, Ansoff's matrix, investments in new activities, new capacities or expansion of existing ones and also expansion, modernisation and internationalisation. Each of these strategies help the company to achieve certain goals. After a while, organic growth needs to transform and managers must focus on growth that happens outside of a company, and it can be achieved through a variety of strategies that include acquisitions, mergers and other forms of strategic cooperation. In formulating and implementing each of these growth strategies, the companies must take into account various stakeholders with whom they come in contact. They have to study how an individual idea affects a stakeholder and, if possible, how to minimize or eliminate a negative impact any activity may cause.
Parallel keywords (Croatian)rast strategije akvizicije spajanja strateški savezi strateška suradnja dionici Greiner Ansoff ekspanzija
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:795835
CommitterBarbara Dušan