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undergraduate thesis
Marketing u sportskom turizmu
2019. urn:nbn:hr:137:708193
Bajsar, Sara
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Bajsar, S. (2019). Marketing u sportskom turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:708193

Bajsar, Sara. "Marketing u sportskom turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:708193

Bajsar, Sara. "Marketing u sportskom turizmu." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:708193

Bajsar, S. (2019). 'Marketing u sportskom turizmu', Undergraduate thesis, University of Pula, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:708193

Bajsar S. Marketing u sportskom turizmu [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:708193

S. Bajsar, "Marketing u sportskom turizmu", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:708193

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Metadata
TitleMarketing u sportskom turizmu
Title (english)Marketing in sports tourism
AuthorSara Bajsar
MentorDanijela Križman Pavlović (mentor)
Committee memberTamara Floričić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberMarija Bušelić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Sportski turizam postavlja komplementarni međuodnos turizma, sporta i sportske rekreacije, gdje sudionici sporta dobivaju ulogu turista na aktivan ili pasivan način, te kao takvi postaju turistički sudionici sporta, a sport jedan od selektivnih oblika turizma. Svrha istraživanja ovog završnog rada je ukazati na važnost primjene marketinga u sportskom turizmu, te na način koliko njegove aktivnosti pridonose napretku ovog selektivnog oblika. Cilj istraživanja je prikazati primjenu marketinške koncepcije i aktivnosti u sportskom turizmu, kroz teorijsko i aplikativno istraživanje marketinga u sportskom turizmu Hrvatske. Namjera je steći veću spoznaju u poznavanju problematike primjene marketinga u sportskom turizmu.
Abstract (english)
Sport tourism presents complementary interrelationship between tourism, sport and spor recreation, where sport participants have a role of tourist in active or passive way where, as that become touiristic participants of sport, and sport one of the selective parts of tourism. The purpose of this research is to show the importance of implementation of marketing in a case of promotion of sport tourism, as also in a way how much their activities and promotion can contribute to the progress of this selective form of tourism. The target of this research is to demonstrate the application of marketing concept and activities in sport tourism through theoretical and practical research of sport marketing. The intent is to gain the cognition of knowing the issue of sport tourism marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:708193
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-25 13:54:36