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undergraduate thesis
Primjene proširene stvarnosti u poslovanju
2019. urn:nbn:hr:137:053562
Topić, Kristijan
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Cite this document

Topić, K. (2019). Primjene proširene stvarnosti u poslovanju (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:053562

Topić, Kristijan. "Primjene proširene stvarnosti u poslovanju." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:053562

Topić, Kristijan. "Primjene proširene stvarnosti u poslovanju." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:053562

Topić, K. (2019). 'Primjene proširene stvarnosti u poslovanju', Undergraduate thesis, University of Pula, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:053562

Topić K. Primjene proširene stvarnosti u poslovanju [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:137:053562

K. Topić, "Primjene proširene stvarnosti u poslovanju", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:053562

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Metadata
TitlePrimjene proširene stvarnosti u poslovanju
Title (english)Augmented reality for business
AuthorKristijan Topić
MentorVanja Bevanda (mentor)
Committee memberKatarina Kostelić (predsjednik povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
Committee memberMarko Turk (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Information Systems and Information Science
Abstract
Proširena stvarnost je tehnologija koja unosi virtualne elemente u čovjekov realni svijet. Ima mogućnost proširenja čovjekovog vidokruga dodavanjem virtualnih informacija s kojima on može stupati u interakciju na različite načine. Na taj mu način može olakšati obavljanje neke djelatnosti ili pružiti jedinstveno iskustvo. To radi pomoću računala, pametnog telefona, tableta, pametnih naočala ili nekog drugog oblika hardvera. Proširena stvarnost je obećavajuća tehnologija koja je pronašla svoju primjenu i u poslovanju. Tako ju se koristi u maloprodaji, proizvodnoj industriji, turizmu te marketingu. Kroz te djelatnosti ona predstavlja razne benefite koji se tek trebaju unaprijediti u budućnosti. No ni ona ne dolazi bez svojih nedostataka te se javljaju problemi o privatnosti, sigurnosti te implementaciji te kompleksne tehnologije u manja i srednja poduzeća.
Abstract (english)
Augmented reality is a technology that brings virtual elements into the human real world. It is possible to augment a person's vision by adding virtual information that can be interacted with in various ways. This can make it easier to carry out some activities or provide a unique experience. The technology does that by using computers, smartphones, tablets, smart glasses or other forms of hardware. Augmented reality is a promising technology that has found its way into business as well. Thus it is used in retail, manufacturing, tourism and marketing. Through these activities there are various benefits that can only grow larger in the future. But the technology also comes with its disadvantages and present problems of privacy, security and implementation in small and medium-sized enterprises.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:053562
Study programmeTitle: Business Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Course: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-26 11:40:22