prikaz prve stranice dokumenta Sportski marketing
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master's thesis
Sportski marketing
2019. urn:nbn:hr:137:616448
Turković, Toni
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Turković, T. (2019). Sportski marketing (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:616448

Turković, Toni. "Sportski marketing." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:616448

Turković, Toni. "Sportski marketing." Master's thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:616448

Turković, T. (2019). 'Sportski marketing', Master's thesis, University of Pula, accessed 20 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:616448

Turković T. Sportski marketing [Master's thesis]. Pula: University of Pula; 2019 [cited 2024 December 20] Available at: https://urn.nsk.hr/urn:nbn:hr:137:616448

T. Turković, "Sportski marketing", Master's thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:616448

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Metadata
TitleSportski marketing
Title (english)Sports marketing
AuthorToni Turković
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem sporta i sportske industrije nastala je potreba drugačijem pristupu marketingu od tradicionalnog te se javlja koncepcija sportskog marketinga. Odnos s korisnicima, odnosno sportskim navijačima te dobar sportski rezultat najbitniji su čimbenici uspjeha u sportu. Kako bi taj odnos bio što povoljniji za obje strane, dakle i za korisnike i sportske organizacije, potrebno je dobro analizirati sve moguće koncepcije sportskog marketinga te planirati unaprijed nastup na trţište. Sportsko marketinški splet sluţi upravo tome, te se tim alatima omogućava provoĎenje sportskog marketinga.
Abstract (english)
With the development of sports and the sports industry, there is a need for a different approach to marketing than traditional one, and the concept of sports marketing is emerging. Relations with users, ie sports fans, and good sports performance are the most important factors for success in sports. In order for this relationship to be as favorable as possible for both parties, therefore for users and sports organizations, it is necessary to analyze all possible concepts of sports marketing well and plan ahead to market. The sports marketing mix does just that, and these tools allow you to conduct sports marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:616448
Study programmeTitle: Business Economics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-09-26 17:16:16