This graduate thesis is written on the topic "Specific features of the Social Network Instagram" and it consists of an introductory part, two chapters, a research study and two concluding parts – a critical review on the subject of Social Networks nowadays and few suggestions how to use the Social Network Instagram in the business world. The introductory part consists of the purpose of the thesis, the source of data and the scientific methods used in writing the thesis. Also, in this section can be found both the form and the structure of the thesis. The next two chapters relate to Social Networks and, more specifically, Instagram – from the main elements, to the advantages and disadvantages of the Social Networks (most Instagram) for business operations and possible uses of social platforms. Subsequently, in the fourth chapter, it is possible to find a research survey conducted through a questionnaire under the name "Social Networks Nowadays", where the interviewed people had the opportunity to express their views on Social Networks (most notably Instagram) and provide information about their habits and activities on Social Networks. Concluding considerations can be found in two chapters – a critical review of the conducted research and a definitive conclusion in the form of business suggestions for using Instagram for business purposes.