The topic of first part of this final paper is about cultural identity and cultural tourism. The second part is describing valorisation of cultural heritage of Varaždin and Pula trough the field of cultural tourism. The paper is divided into six chapters. Following after the introductury part is the chapter in which is theoretically elaborated the term of identity and cultural identity. The theme of cultural tourism is elaborated in the third chapter of this paper, while the fourth and fifth chapters are describing possibilities of cultural resources valorisations in Varaždin and Pula. Conclusion is the final chapter of the paper. Relatively small number of selected palaces in Varaždin and fortifications in Pula are touristicly valorisated and are used in touristical purposes. The palaces in Varaždin are considered the most qualitied and the biggest fund of the town's profane architecture of the baroque period in the continental Croatia. On the other hand, the whole fortification system of Pula is considered a kind of museums of military architecture and „fortification art“ due to special techniques and tradition of construction, which are among the few examples of this kind of architecture in Croatia. There buildings have been selected to show the opportunities for valorisation of these cultural resources, which have the potential to develop accompanying and already existing, but also new tourist products of cultural tourism in both cities.