In this paper, which covers the topic of international marketing, various influences and factors that are responsible for its existence will be studied. Components such as the basic definition of international marketing, scale, conception and process will give a picture of the very nature of international marketing. Through planning and control, one can gain insight into the process of the emergence of international marketing. By analyzing the economic environment, they will be able to properly orient themselves and adapt to the conditions in the world market environment. Through the model of marketing research within the company in the international market, answers and guidelines for further management of the company will be obtained. The right strategy and method of entering the foreign market and the level of company involvement will provide insight into the company's expansion. Using an international marketing mix a winning combination must be determined for placement on the international market through marketing and other economic processes. International marketing distribution will take care of the right way to transfer the product / service to the target destination. Ultimately, promotion and public relations will have to make an impression through the particular message they want to send in order to reach the end consumer and make sure that indeed their product / service has met all the desired expectations.