undergraduate thesis
Culture as social factor

Danijela Frković (2015)
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"
Metadata
TitleKultura kao društveni čimbenik
AuthorDanijela Frković
Mentor(s)Lenko Uravić (thesis advisor)
Abstract
Kotler je definirao kulturu kao: „Skup temeljnih vrijednosti, percepcija, želja i ponašanja koje je neki član društva naučio od obitelji i drugih važnih institucija“. Utjecaj kulture obuhvaća širok spektar društvenih utjecaja, utjecaj jezika, društvenih vrijednosti, vjerovanja, predrasuda, itd. Kultura osigurava ljudima osjećaj identiteta i spoznaje od prihvatljivom načinu ponašanja. Osnovna su obilježja kulture njezine temeljne vrijednosti, norme, običaji i moral. Subkulture se mogu definirati kao grupe koje su homogene po svojim uvjerenjima, stavovima, vrijednosnom sustavu, navikama i oblicima ponašanja. Kada se govori o kulturi u aspektu ponašanja potrošača, ona se odnosi na vrijednosti, ideje, predmete i druge smislene simbole koji omogućavaju pojedincima da komuniciraju, interpretiraju i vrednuju kao pripadnici jednog društva. Kultura utječe na cjelokupno ponašanje njezinih pripadnika isto kao što i pripadnici jedne kulture utječu na nju i mijenjaju je. Ovdje marketing predstavlja transmitera kulturnih vrijednosti, a s druge strane, utječe na promjenu kulturnih vrijednosti, a preko njih i na ponašanje potrošača.
Parallel title (English)Culture as social factor
Committee MembersDražen Alerić (committee member)
Lenko Uravić (committee member)
Erik Ružić (committee member)
GranterUniversity of Pula
Lower level organizational unitsFaculty of economics and tourism "Dr. Mijo Mirković"
PlacePula
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Economics; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics
Study specializationManagement and Entrepreneurship
Academic title abbreviationuniv.bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2015-09-21
Parallel abstract (English)
Kotler has defined culture as : „A set of basic values, perceptions , desires and behavior that is a member of the society learned from family and other important institutions.“ The impact of culture encompasses a wide range of social impacts, the impact of language, social values, beliefs, prejudices, etc. Culture provides people a sense of identity and knowledge of acceptable behavior. Basic is the culture of its core values, norms, customs and morals. Subcultures can be defined as groups that are homogeneous in their beliefs, attitudes, value system, habits and behaviors . When we talk about culture in the aspect of consumer behavior, it refers to the values, ideas, objects, and other meaningful symbols that allow individuals to communicate, interpret and evaluate as members of society. Culture influences the overall behavior of its members as well as members of one culture influence it and change it. Here, marketing is a transmitter of cultural values, on the other hand, cause a change in cultural values, and through them on consumer behavior .
Parallel keywords (Croatian)kultura društveni čimbenici ponašanje potrošača supkultura
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:137:699631
CommitterBarbara Dušan