The aim of this graduate thesis named Intangible cultural heritage of north Croatia in function of tourism was to analize intangible heritage of selected area and its tourism potential. The analysis of the intangible cultural heritage of north Croatia indicates that the area abounds with intangible cultural heritage which is still mainly preserved in its original form. A significant part of this heritage is also on the list of the Cultural Heritage Registry of the Republic of Croatia out of which four are added on the UNESCO's Representative List of the Intangible Cultural Heritage. Some of the analized cultural heritage such as gingerbread craft and prouction of traditional toys are already well-known tourist attractions on a global scale. In order to identify the real tourist potential of intangible cultural heritage, the analysis of tourism trends has been conducted and its results point to continuous growth of tourist arrivals and overnight stays in the north Croatia. At the end of the thesis there were given guidelines and recommendations for further development of the intangible cultural heritage of Croatia in function of tourism.