Title Planiranje u Krašu d.d.
Title (english) Planning at Kraš d.d.
Author Patricija Palokaj
Mentor Marli Gonan Božac (mentor)
Committee member Morena Paulišić (predsjednik povjerenstva)
Committee member Marli Gonan Božac (član povjerenstva)
Committee member Iva Slivar (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2020-09-25, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Funkcije menadžmenta su redom: planiranje, organiziranje, vođenje, upravljanje ljudskim potencijalima i kontrola. Predmet istraživanja ovog rada odnosi se na analizu funkcije planiranja. Funkcija planiranja temeljna je funkcija menadžmenta. Ona prethodi svim ostalim funkcijama i postavlja temelj na kojeg se nadovezuju sve ostale funkcije. Planiranje ima za cilj analizirati relevantne informacije iz prošlosti, trenutno stanje te procijeniti mogući razvoj budućih aktivnosti. Cilj je ovog rada predstaviti osnovne značajke menadžmenta s naglaskom na funkciju planiranja. Svrha je ovog rada ustanoviti važnost funkcije planiranja za cjelokupno funkcioniranje poslovne organizacije. Teorijski koncept prikazan je na primjeru iz prakse. Odabrani poslovni subjekt je Kraš d.d. Najvažniji izvori podataka za pisanje završnog rada su stručne knjige i članci iz područja menadžmenta i organizacije. Korišteni su i internet izvori. Znanstvene metode koje su korištene za pisanje završnog radova su: metoda analize, metoda sinteze, metoda klasifikacije, metoda konkretizacije, metoda generalizacije i metoda poslovnog slučaja. Rad se sastoji od pet poglavlja. Uz Uvod i Zaključak, predstavljene su osnovne značajke menadžmenta i planiranja kao funkcije menadžmenta. Fokus istraživanja odnosi se na analizu funkcije planiranja poduzeća Kraš d.d. Temeljem istraživanja poduzeća, opći je zaključak kako je funkcija planiranja u poduzeću vrlo kvalitetna i organizirana. Poduzeće Kraš d.d. pripada kategoriji velikih poduzeća. Shodno tome, planiranje je opsežno i iziskuje velike troškove. Poduzeće Kraš d.d. prepoznalo je važnost kvalitetnog planiranja i kontinuirano ulaže u zaposlenike kako poslovni uspjeh ne bi izostao. Neke od prepreka planiranju jesu strah od neuspjeha, krizni menadžment, niska iskoristivost planova, veliki trošak planiranja i sl.
Abstract (english) The functions of management are in order: planning, organizing, leading, human resources management and control. The subject of research in this paper is the analysis of the planning function. The planning function is a fundamental function of management. It precedes all other functions and lays the foundation to which all other functions build. Planning aims to analyze relevant information from the past, the current situation and assess the possible development of future activities. The aim of this paper is to present the basic features of management with an emphasis on the planning function. The purpose of this paper is to establish the importance of the planning function for the overall functioning of a business organization. The theoretical concept is presented on an example from practice. The selected business entity is Kraš d.d. The most important sources of data for writing a thesis are professional books and articles in the field of management and organization. Internet sources were also used. The scientific methods used to write the final papers are: method of analysis, method of synthesis, method of classification, method of concretization, method of generalization and method of business case. The paper consists of five chapters. Along with the Introduction and Conclusion, the basic features of management and planning as functions of management are presented. The focus of the research is on the analysis of the planning function of the company Kraš d.d. Based on the research of the company, the general conclusion is that the planning function in the company is very high quality and organized. The company Kraš d.d. belongs to the category of large enterprises. Consequently, planning is extensive and requires high costs. The company Kraš d.d. recognized the importance of quality planning and continuously invests in employees so that business success is not lacking. Some of the obstacles to planning are fear of failure, crisis management, low utilization of plans, high cost of planning and more.
Keywords
Ključne riječi: menadžment
funkcije
planiranje
Kraš d.d.
Keywords (english)
Keywords: management
functions
planning
Kraš d.d.
Language croatian
URN:NBN urn:nbn:hr:137:632495
Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Course: Management and Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2020-10-24 08:50:51