The product is all that one can offer to satisfy consumers' wishes. Products can be classified according to their durability and the type of the consumer; according to durability, they are divided into consumable and durable goods, and according to the type of the consumer to the end-consumer products and products of business consumption. Product features are design, quality, brand, packaging, warranty, and post-sales services. Rapid technical advances, as well as the development of human needs, lead to the need for new products. The development of new products is a costly and demanding process where the risks are great, and it takes place in 6 stages: collecting new ideas, choosing ideas, developing a new product, analyzing cost-effectiveness, testing a new product, and introducing a new product. Each product has its own life cycle during which the flow of profit and sales is monitored, and the stages are: development, introduction, growth, maturity, and decline. The place where the offer and demand meet is called the market, and the buyer is considered to be the recipient of the service, goods, product, the idea of the seller or the service provider in exchange for money or other value services. Market segmentation is a process of market division into groups where consumers within the group are as similar as possible and the differences between the groups are as large as possible. This increases the precision of the company in selecting the target market because it is divided into smaller segments. A well-developed segmentation strategy improves marketing and sales by enabling the development of special products for customers, helping to find new customers, to align production capacity and consumer needs, and enables successful development of new products. Trade is the economic activity of buying and selling goods and / or providing services in trade for the purpose of profit or other economic effect on the domestic or foreign markets which might be carried out as a wholesale and retail trade. Entrepreneurs must define their target markets, understand the wishes and needs of their consumers, respond to their demands, and provide them with what they need. Customizing a product to an individual customer enables a higher level of customer satisfaction because the customized product best meets the individual wish or need since the customer satisfaction is the pivotal marketing goal. Achieving a high level of customer satisfaction enables the company to successfully run its business and a long-term survival on the market.