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undergraduate thesis
Turoperatori specijalisti za destinacije i izazovi tržišta
2019. urn:nbn:hr:137:605190
Juričić, Lana
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Juričić, L. (2019). Turoperatori specijalisti za destinacije i izazovi tržišta (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:605190

Juričić, Lana. "Turoperatori specijalisti za destinacije i izazovi tržišta." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:605190

Juričić, Lana. "Turoperatori specijalisti za destinacije i izazovi tržišta." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:605190

Juričić, L. (2019). 'Turoperatori specijalisti za destinacije i izazovi tržišta', Undergraduate thesis, University of Pula, accessed 29 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:605190

Juričić L. Turoperatori specijalisti za destinacije i izazovi tržišta [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 April 29] Available at: https://urn.nsk.hr/urn:nbn:hr:137:605190

L. Juričić, "Turoperatori specijalisti za destinacije i izazovi tržišta", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:605190

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Metadata
TitleTuroperatori specijalisti za destinacije i izazovi tržišta
Title (english)Turoperators specialists for destinations and market challenges
AuthorLana Juričić
MentorJasmina Gržinić (mentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
Committee memberJasmina Gržinić (član povjerenstva)
Committee memberMauro Dujmović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Kroz povijest udruženjem više agencija, robnih kuća i prijevoznika stvoreni su turoperatori. Preuzevši rizik i proizvodnjom paket-aranžmana turoperatori su se razvijali za masu klijenata kako bi ostvarili veću dobit. Unutar poslovanja turoperatora da bi opstali na tržištu, mali i srednji turoperatori, promijenili su fokus na samo jedan segment: aktivnost, destinaciju ili dobnu skupinu. Potrošač postaje fokusiran na vlastite interese te se želi stvoriti dodana vrijednost koja će generirati izgradnju dugotrajnijih odnosa s klijentima. Turoperator specijalist za destinaciju nudi široku paletu aranžmana za neku turističku destinaciju kroz različit sadržaj proizvoda. Da bi bili specijalisti za destinaciju moraju bolje poznavati destinaciju, koncentrirati cijeli promet na nju i stvoriti povjerenje klijenata za tom destinacijom. Orijentacija na jedan segment stvara tržišne izazove u slučaju održivosti destinacije, promjenom tehnologije ili krize. Uspjeh turoperatora zasniva se na sposobnosti prilagodbe na promjene.
Abstract (english)
Throughout history, the association of several agencies, department stores and carriers has created tour operators. Taking the risk and producing a package, tour operators have been developed for mass of clients to achieve greater profits. To survive on the market, small and mid-sized tour operators have changed focus on only one segment: activity, destination or age group. The costumer becomes focused on his own interests and tour operator creates additional value to generate a long-terms relationship with them. The tour operator destination specialist offers a wide variety of arrangements for a destination through a variety of product's content. In order to be specialist they must know the destination better, concentrate the whole traffic on it and create customer's trust for that destination. Orientation to one segment creates market challenges for example destination's sustainability, technology changes or crisis. The success of a tour operators is based on their ability to adapt to changes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:605190
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-12-08 09:55:08