The basic meaning of a physical environment is to turn it into intangible as far as possible to be more tangible and to manage perceptions and expectations of the user and express the positioning of a service company. Considering the user's perceptions and expectations, decisions about interior design, lighting, smells, music, colors, uniforms and the way of communication makes it an integral part of the service creating the atmosphere in which the service takes place and thereby directly influencing the impression and satisfaction of the user or guest. In order to make it easier for a guest to purchase a hotel's services, besides quality, the environment in which the service will be provided is essential. This implies an accessible location, a location of a nice and attractive look, a location that provides additional services that can not be found in the hotel and one of the most important items in the present time, a location that provides security, and by providing exactly what the customer needs and wants can be it is very easy to ensure better performance than the competition.