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undergraduate thesis
Integracija strategija marketinga i marketinškog splata u Kutjevu d.d.
2019. urn:nbn:hr:137:473945
Sajfert, Karlo
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Sajfert, K. (2019). Integracija strategija marketinga i marketinškog splata u Kutjevu d.d. (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:473945

Sajfert, Karlo. "Integracija strategija marketinga i marketinškog splata u Kutjevu d.d.." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:473945

Sajfert, Karlo. "Integracija strategija marketinga i marketinškog splata u Kutjevu d.d.." Undergraduate thesis, University of Pula, 2019. https://urn.nsk.hr/urn:nbn:hr:137:473945

Sajfert, K. (2019). 'Integracija strategija marketinga i marketinškog splata u Kutjevu d.d.', Undergraduate thesis, University of Pula, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:473945

Sajfert K. Integracija strategija marketinga i marketinškog splata u Kutjevu d.d. [Undergraduate thesis]. Pula: University of Pula; 2019 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:137:473945

K. Sajfert, "Integracija strategija marketinga i marketinškog splata u Kutjevu d.d.", Undergraduate thesis, University of Pula, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:137:473945

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Metadata
TitleIntegracija strategija marketinga i marketinškog splata u Kutjevu d.d.
Title (english)Integration of activites manufacture and sale of wine in Kutjevo d.d.
AuthorKarlo Sajfert
MentorAriana Nefat (mentor)
Committee memberDanijela Križman Pavlović (predsjednik povjerenstva)
Committee memberAriana Nefat (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu su prikazane i objašnjene najčešće korištene strategije marketinga i izlaska na tržište, te novi trendovi marketinga i komunikacije s tržištem. U današnje vrijeme za uspjeh tvrtke, osim kvalitetnih proizvoda, vrlo je bitna i njezina komunikacija s tržištem te način na koji potrošači percipiraju tvrtku i njene proizvode. Zadatak je bio, na primjeru tvrtke Kutjevo d.d., prikazati na koje načine tvrtka može komunicirati s potrošačima, što je bitno u tom procesu te koliko uspješno ona to radi. Kao primjer je prikazana posljednja kampanja tvrtke, te su prikazani načini na koje je tvrtka predstavila proizvod tržištu.
Abstract (english)
The paper describes and explains the most commonly used marketing and market launch strategies, new trends in marketing and communication with the market. In these days for the company's success, besides quality products, it is very important how it communicates with the market and the way consumers perceive the company and its products. The task, based on the example of the company Kutjevo Inc., was to show the ways in which the company can communicate with consumers, what is essential in this process and how well is the company doing it. An example is shown based on the last campaign of the company, which shows the ways in which the company presented the product to the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:473945
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-01-08 10:57:07