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master's thesis
Istraživanje konkurencije u poduzeću BIPA
2020. urn:nbn:hr:137:677454
Jakša, Karla
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

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Jakša, K. (2020). Istraživanje konkurencije u poduzeću BIPA (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:677454

Jakša, Karla. "Istraživanje konkurencije u poduzeću BIPA." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:677454

Jakša, Karla. "Istraživanje konkurencije u poduzeću BIPA." Master's thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:677454

Jakša, K. (2020). 'Istraživanje konkurencije u poduzeću BIPA', Master's thesis, University of Pula, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:137:677454

Jakša K. Istraživanje konkurencije u poduzeću BIPA [Master's thesis]. Pula: University of Pula; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:137:677454

K. Jakša, "Istraživanje konkurencije u poduzeću BIPA", Master's thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:677454

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Metadata
TitleIstraživanje konkurencije u poduzeću BIPA
Title (english)Competition research in the company BIPA
AuthorKarla Jakša
MentorDragan Benazić (mentor)
Committee memberAriana Nefat (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberErik Ružić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Konkurencijom se smatraju sva poduzeća koja nude isti ili sličan asortiman. Konkurencija potiče poduzeća da budu sve bolja kako bi ostvarila profit i povećala tržišni udio. Poduzeće bi trebalo znati sve o svojoj konkurenciji kako bi se izdvojilo od njih i postalo čim konkurentnije za ostale. Istraživanjem konkurencije poduzeća BIPA ispostavilo se da ima snažnu konkurenciju koju čine dm drogerie markt i Muller d.o.o. Provedenim istraživanjem ispitanici su naveli da im je na prvom mjestu za kupnju u proteklih mjesec dana bilo poduzeće dm drogerie markt, zatim Muller d.o.o. te na posljednjem mjestu BIPA
Abstract (english)
Competition is considered to be all companies that offer the same or similar range. Competition encourages companies to get better in order to make a profit and increase market share. A company should know everything about its competition in order to stand out from them and become as competitive as possible for others. A competition survey of BIPA turned out to have strong competition made up of dm drogerie markt and Muller d.o.o. According to the research, the respondents stated that in the first place for their purchase in the past month was the company dm drogerie markt, then Muller d.o.o. and in the last place BIPA.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:677454
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-04-04 11:06:38