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undergraduate thesis
TURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA
2021. urn:nbn:hr:137:158063
Šverko, Blanka
University of Pula
Department of Interdisciplinary, Italian and Cultural Studies

Cite this document

Šverko, B. (2021). TURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:158063

Šverko, Blanka. "TURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:158063

Šverko, Blanka. "TURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA." Undergraduate thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:158063

Šverko, B. (2021). 'TURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA', Undergraduate thesis, University of Pula, accessed 19 July 2024, https://urn.nsk.hr/urn:nbn:hr:137:158063

Šverko B. TURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA [Undergraduate thesis]. Pula: University of Pula; 2021 [cited 2024 July 19] Available at: https://urn.nsk.hr/urn:nbn:hr:137:158063

B. Šverko, "TURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA", Undergraduate thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:158063

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Metadata
TitleTURISTIČKA ATRAKTIVNOST BRENDIRANOG HOTELIJERSTVA U SUSTAVU EKONOMIKE TURIZMA
Title (english)TOURIST ATTRACTIVENESS OF BRANDED HOSPITALITY IN THE SYSTEM OF TOURISM ECONOMY
AuthorBlanka Šverko
MentorTamara Floričić (mentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
GranterUniversity of Pula
(Department of Interdisciplinary, Italian and Cultural Studies)
Pula
Defense date and country2021-04-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Brendirano hotelijerstvo kao turističko-ugostiteljski objekt sadrži određene standarde sa oblicima razvrstavanja i kategorizacije ugostiteljskih objekta čime ukazuju na kvalitetu turističko-ugostiteljske ponude što se ogleda na turističku potrošnju odnosno turističku atraktivnost za brendirano hotelijerstvo. Definirano je kroz raznolikosti hotelskih lanaca i njegovih oblika poslovanja odnosno povezivanja hotelskih lanaca. Predstavljeno je značenje pojma marke ili brenda, kao i najvažnija uloga brendiranog ugostiteljstva i njegova tržišna vrijednost u turizmu, zatim kroz pozicioniranje proizvoda na tržištu sa smjernicama za učinkovit i odgovoran marketing u ugostiteljstvu sa svojom važnošću. Brendirano hotelijerstvo se ujedno ogleda kroz metodologiju unaprjeđivanja organizacije odnosno kroz hotelski benchmarking kao moćno sredstvo, koje poduzećima daje izuzetne smjernice u otklanjanju nekonkurentskih slabosti u odnosu na poslovne uspjehe, tehnička rješenja i funkcije konkurenata koje je potrebno visoko unaprijediti.
Abstract (english)
Branded hotel industry as a tourist and catering facility contains certain standards with forms of classification and categorization of catering facilities, which indicate the quality of the tourist and catering offer, which is reflected in tourist consumption and tourist attractiveness for the branded hotels. It is defined through the diversity of hotel chains and their forms of business, ie connecting hotel chains. The meaning of the term brand or brand is presented, as well as the most important role of branded hospitality and its market value in tourism, then through product positioning in the market with guidelines for effective and responsible marketing in hospitality with its importance. Branded hospitality is also reflected through the methodology of improving the organization and through hotel benchmarking as a powerful tool, which gives companies exceptional guidance in addressing non-competitive weaknesses in relation to business success, technical solutions, and competitor functions that need to be highly improved.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:158063
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-04-30 11:19:05